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Research question: How can B2B companies achieve sustainable business models by implementing SDG 8?

Purpose: The main purpose of this research paper is to contribute to the understudied areas within sustainable development. The paper wishes to carry this out by looking into the ways in which business-to-business companies can achieve sustainable business models. The paper aims to study the achievement of sustainable business models via the implementation of Sustainable Development Goal 8.

Method: An abductive approach was adopted in thematic analysis, starting with data collection from observations and interviews and subsequently identifying emerging codes to establish connections between different data sources. In our exploratory multiple case study, we conducted semi-structured interviews with managers from three B2B companies to address our research question.

Conclusion: With the help of prior research and theoretical literature within the field of study, the research conducted presented a number of interesting findings. The study found evidence to suggest that the achievement of sustainable business models is dependent on the inclusion of socio-environmental values into the business model of a company