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Taking one’s self to work and back again: Alternative Entrepreneurship and Social interventions
Mälardalens högskola, Akademin för hälsa, vård och välfärd, Hälsa och välfärd. Uppsala universitet, Sweden.ORCID-id: 0000-0001-9902-1191
Uppsala universitet, Sweden. (HAL)ORCID-id: 0000-0002-2898-9995
2018 (Engelska)Konferensbidrag, Muntlig presentation med publicerat abstract (Refereegranskat)
Abstract [en]

Scholars have increasingly paid interest to the way companies build a brand and an office culture by encouraging employees to talk about and cultivate their creative interests and personal values within the frames of their occupation. By bringing one’s self to work the employee contributes to a creative work environment that attracts potential candidates, and that benefits economic gain. This paper focuses on how the IT-company Prezi, founded in Hungary in 2009, creates outlets for the personal dimensions that employees bring to work. Prezi attracts employees sharing liberal and cosmopolitan views who contribute to building a brand and an office culture outside-in, in sharp contrast with the surrounding society characterized by a wave of right-wing populism and nationalist sentiments in Hungary. As a consequence, employees talk of their workplace as a protected “bubble.”

Ort, förlag, år, upplaga, sidor
Lund, 2018.
Nyckelord [en]
Giorgio Agamben, Alternative Entrepreneurship, Michel Foucault, identity, information and communication technology, organizational culture, Roma, Subjectivity
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Sociologi; Företagsekonomi
Identifikatorer
URN: urn:nbn:se:mdh:diva-45411OAI: oai:DiVA.org:mdh-45411DiVA, id: diva2:1357659
Konferens
Sociologidagarna, the Swedish Sociological Association Conference, March 7–9, 2018, Lund, Sweden
Projekt
Videography of "Alternative Entrepreneurship"
Forskningsfinansiär
Ragnar Söderbergs stiftelse, E 14/19Tillgänglig från: 2019-10-04 Skapad: 2019-10-04 Senast uppdaterad: 2019-11-19

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https://www.lu.se/event/conference-of-the-swedish-sociological-association-sociologidagarna-2018

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Redmalm, DavidSkoglund, Annika

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