The study aims to identify barriers and see whether these can be overcome by using abstract concepts in the role of boundary objects. It also provides in-depth knowledge and understanding of how an abstract concept can be used as a strategic tool within the strategizing field.
This study is based on a case. The organization that is the case of the study is Axkid who sells car-seats for children with accessories under the trademark “safety first”. The case study includes semi-structured interviews and semi-structured observations. Respondents and informants shared experiences based on examples and routines about daily strategic work. In addition, behaviors and interactions in formal and non-formal contexts have also been observed. The conclusion made by the study summarizes that barriers can be reduced by using an abstract concept as a strategic tool. This can be done by building a strategic infrastructure in the organization. This means that by using an abstract concept as boundary objects, it is possible to reduce barriers, support activities and interactions to achieve a common understanding. An important insight to be aware of is that a good concept does not automatically generate a functioning strategy, it requires an understanding of the concept’s function and translation of its use as well.