Research on Corporate Social Responsibility (CSR) of Multinational Enterprise (MNEs): A Case Study of IKEA in Sweden and China
2014 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hp
Oppgave
Abstract [en]
Title: Research on Corporate Social Responsibility (CSR) of Multinational Enterprises (MNEs): A Case Study of IKEA in Sweden and China
Problem Discussion: IKEA, as a famous Swedish MNE, have paid close attention on CSR practices in its main markets and manufacturing places. So it is interesting to explore and analyze its CSR performances and practices in different areas.
Research question: How does a MNE manage CSR by the case study of IKEA’s CSR performances and practices in Sweden and China?
Purpose of the Research: The main aim of this research is to explore and analyze the CSR performances and practices of a MNE by the case study of IKEA in Sweden and China.
Methods: The main research method for this thesis is qualitative research method. And meanwhile, the major method used for collecting primary information is semi-structured interview.
Conclusion: Owing to different national conditions, IKEA’s CSR performances and practices in Sweden and China have relatively some differences. Economic benefits, environment protection and social responsibility are connected with corporate social responsibility. IKEA as an MNE, it has made various standards for CSR, but for different areas between Sweden and China, IKEA in Sweden has high standards to fulfill CSR. As for IKEA China, they have made some improvement on environment protection and implementation of social responsibility. But IKEA in China also exists some issues to improve it.
sted, utgiver, år, opplag, sider
2014. , s. 58
HSV kategori
Identifikatorer
URN: urn:nbn:se:mdh:diva-24755OAI: oai:DiVA.org:mdh-24755DiVA, id: diva2:706239
Fag / kurs
Business Administration
Presentation
(engelsk)
Veileder
Examiner
2014-12-032014-03-192014-12-03bibliografisk kontrollert