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NEW DESIGN PROCESS MODELS FOR THE AUDIO VISUAL INDUSTRY: A DESIGN SCIENCE APPROACH
Mälardalens högskola, Akademin för innovation, design och teknik.ORCID-id: 0000-0002-5921-0227
Mälardalens högskola, Akademin för innovation, design och teknik.ORCID-id: 0000-0001-9057-0063
Mälardalens högskola, Akademin för innovation, design och teknik.ORCID-id: 0000-0003-2006-4522
2010 (engelsk)Inngår i: Proceedings of the 11th International Design Conference DESIGN 2010 / [ed] Stal - Le Cardinal Julie, FSB-The Design Society , 2010, s. 223-232Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This paper describes a project that aims to come up with a suggestion for guide-lines and new work- flow models concerning the demand of tailored content that influence every design process of moving images as well as the distribution of creative decisions within contemporary production organizations in the audio-visual industry. In this context we define creativity as the social and psychological process that enable people to generate new ideas and concepts or to come up with new associations between existing ideas and concepts. From a theoretical perspective, the purpose of this paper is to discuss new design processes and workflows in the production of moving images in order to establish a general comprehension describing contemporary digital production chains for moving images. A purpose of the project is to find and analyze the weak and problematic links of the production chain, in order to suggest a solution for the problems, namely a flexible workflow model for the production of moving images. By flexibility we mean an ability to adapt to new challenges and changes, both external and internal. We have recently initiated this unique collaborative research project that focuses on how small and mid-sized audio-visual production enterprises in Sweden have developed and are developing new design processes due to a number of recent socio-economic and technological challenges. For the first time a number of the front-line production companies in Sweden participates in a scientific research project on common issues. Research questions to be addressed: - Has digitalization of film/TV production increased the flexibility and responsiveness of the production system? - Does this lead to more diffuse or better-defined work-roles among individual film/TV-workers? - Do new workflows and the distribution of creativity lead to an actual decentralization of creative decisions and responsibility in the design process of moving images?

sted, utgiver, år, opplag, sider
FSB-The Design Society , 2010. s. 223-232
Emneord [en]
distributed creativity, design models, audio-visual design, film/TV-production
HSV kategori
Forskningsprogram
innovation och design
Identifikatorer
URN: urn:nbn:se:mdh:diva-13131ISI: 000301582200024Scopus ID: 2-s2.0-84861484986ISBN: 978-953-7738-03-7 (tryckt)OAI: oai:DiVA.org:mdh-13131DiVA, id: diva2:447999
Konferanse
11th International Design Conference (DISIGN) Location: Dubrovnik, CROATIA Date: MAY 17-20, 2010
Tilgjengelig fra: 2011-10-13 Laget: 2011-10-13 Sist oppdatert: 2019-08-13bibliografisk kontrollert
Inngår i avhandling
1. Postproduction Agents: Audiovisual Design and Contemporary Constraints for Creativity
Åpne denne publikasjonen i ny fane eller vindu >>Postproduction Agents: Audiovisual Design and Contemporary Constraints for Creativity
2012 (engelsk)Licentiatavhandling, med artikler (Annet vitenskapelig)
Abstract [en]

Moving images and sounds are processed creatively after they have been recorded or computer generated. These processes consists of design activities carried out by workers that hold ‘agency’ through the crafts they exercise, because these crafts are defined by the Moving Image Industry and are employed in practically the same way regardless of company.

This thesis explores what material constraints there are for such creativity in contemporary Swedish professional moving image postproduction. The central aspects concern digital material, workflow and design work as distributed activities. These aspects are coupled to production quality and efficiency at the postproduction companies where production takes place.

The central concept developed in this thesis is ‘creative space’ which links quality and efficiency in moving image production to time for creativity, capacity of computer tools, user skills and constitution of digital moving image material. Creative spaces are inhabited by design agents, and might expand or shrink due to material factors. Those changes are coupled to parallel changes in quality and efficiency.

sted, utgiver, år, opplag, sider
Västerås: Mälardalen University, 2012. s. 58
Serie
Mälardalen University Press Licentiate Theses, ISSN 1651-9256 ; 148
Emneord
film production, moving image, audiovisual communication, information design, filmproduktion, rörlig bild, audiovisuell kommunikation, informationsdesign
HSV kategori
Forskningsprogram
innovation och design
Identifikatorer
urn:nbn:se:mdh:diva-14083 (URN)978-91-7485-057-4 (ISBN)
Presentation
2012-02-24, TV-studion, Högskolan Dalarnas Mediehus, Kaserngården 15, Falun, 13:00 (svensk)
Opponent
Veileder
Prosjekter
Audiovisuella Medier
Tilgjengelig fra: 2012-01-27 Laget: 2012-01-27 Sist oppdatert: 2013-12-03bibliografisk kontrollert
2. Videography as Production Nexus: Digital Film Cameras, Media Management and the Distribution of Creativity in TV and Film Production
Åpne denne publikasjonen i ny fane eller vindu >>Videography as Production Nexus: Digital Film Cameras, Media Management and the Distribution of Creativity in TV and Film Production
2013 (engelsk)Licentiatavhandling, med artikler (Annet vitenskapelig)
Abstract [en]

This thesis is about new digital moving image recording technologies and how they augment the distribution of creativity and the flexibility in moving image production systems, but also impose constraints on how images flow through the production system. The central concept developed in this thesis is ‘creative space’ which links quality and efficiency in moving image production to time for creative work, capacity of digital tools, user skills and the constitution of digital moving image material. The empirical evidence of this thesis is primarily based on semi-structured interviews conducted with Swedish film and TV production representatives.This thesis highlights the importance of pre-production technical planning and proposes a design management support tool (MI-FLOW) as a way to leverage functional workflows that is a prerequisite for efficient and cost effective moving image production.

sted, utgiver, år, opplag, sider
Västerås: Mälardalens högskola, 2013
Serie
Mälardalen University Press Licentiate Theses, ISSN 1651-9256 ; 162
HSV kategori
Forskningsprogram
innovation och design
Identifikatorer
urn:nbn:se:mdh:diva-17217 (URN)978-91-7485-099-4 (ISBN)
Presentation
2013-01-21, TV-studion i Mediehuset, Högskolan Dalarna, Falun, 13:00 (engelsk)
Opponent
Veileder
Tilgjengelig fra: 2012-12-19 Laget: 2012-12-19 Sist oppdatert: 2013-01-09bibliografisk kontrollert

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