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Consumers’ attitude and motivation towards counterfeit luxury fashion products: A descriptive study of young Thai women
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling.
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling.
2011 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 60 poäng / 90 hpOppgave
Abstract [en]

To describe and analyze the attitude of non-users and users young Thai women concerning counterfeit luxury products and the motives which drive them to buy or not to buy such products.

sted, utgiver, år, opplag, sider
2011. , s. 46
Emneord [en]
Thai women, Counterfeit luxury products, Consumer attitude, Consumer motivation
Identifikatorer
URN: urn:nbn:se:mdh:diva-12519OAI: oai:DiVA.org:mdh-12519DiVA, id: diva2:424577
Uppsök
Social and Behavioural Science, Law
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Tilgjengelig fra: 2011-06-29 Laget: 2011-06-18 Sist oppdatert: 2011-06-29bibliografisk kontrollert

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Totalt: 191 treff
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