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Cultural differences within user experience and user interface: A qualitative study on how individualistic and collectivistic cultural differences affect users' attitudes towards food ordering applications
Mälardalens högskola, Akademin för ekonomi, samhälle och teknik.
Mälardalens högskola, Akademin för ekonomi, samhälle och teknik.
2021 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
Abstract [en]

The study's purpose is to present additional information about how individualistic and collectivistic cultural differences might affect the customer's attitude towards UX and UI on online food ordering applications.

The authors found that individuals' cultural background can in some cases have an impact on their attitude towards UX and UI on food ordering applications. The study's conclusion covered the themes; simplicity, information, experience and aesthetic. As a result, the study could be interpreted as potential guidelines to improve companies' applications and potentially attract a wider target group.
sted, utgiver, år, opplag, sider
2021. , s. 57
Emneord [en]
Attitude, Cultural differences, Online food ordering applications, User experience, User interface
HSV kategori
Identifikatorer
URN: urn:nbn:se:mdh:diva-54486OAI: oai:DiVA.org:mdh-54486DiVA, id: diva2:1560607
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Tilgjengelig fra: 2021-06-12 Laget: 2021-06-04 Sist oppdatert: 2021-06-12bibliografisk kontrollert

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