https://www.mdu.se/

mdh.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Vad har 18-19 åringar för attityder mot Functional Food?: - En kvalitativ studie
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling.
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling.
2009 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Problem: What attitudes do young adults have towards Functional food?

Is there any relation between these attitudes and young adults behaviour towards Functional Food?

Purpose: The purpose of our thesis is to understand young adults attitudes towards Functional Food and also examine the relation between these attitudes and their behaviour towards Functional Food.

 

Method: The authors of this thesis have used a qualitative method for data collection, focus group interviews.  There were two focus groups interviews performed on high-school students at Alléskolan in Hallsberg. The interview questions and the analysis of the primary data have been based on the frame of reference.

Conclusion:

 

Our investigation shows similar results as previous studies about consumers attitudes towards Functional Food. Our respondents had mixed attitudes towards Functional Food. The consumers in general still have a sceptical attitude towards Functional Food. To gain an increased consumption of Functional Food in the Swedish market, the consumer must change their attitudes towards Functional Food. The manufacturers of Functional Food must improve their information about Functional Food products to the consumer and highlight the benefits of Functional Food.

sted, utgiver, år, opplag, sider
2009. , s. 59
Emneord
konsumenters attityder, Functional Food, konsumentbeteende, attitydens beståndsdelar
HSV kategori
Identifikatorer
URN: urn:nbn:se:mdh:diva-4620OAI: oai:DiVA.org:mdh-4620DiVA, id: diva2:133427
Presentation
2009-01-08, Ypsilon, Högskoleplan, Box 883, Västerås 721 23, 09:15 (svensk)
Uppsök
samhälle/juridik
Veileder
Examiner
Tilgjengelig fra: 2009-02-10 Laget: 2009-01-12 Sist oppdatert: 2009-02-10bibliografisk kontrollert

Open Access i DiVA

fulltekst(1007 kB)605 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 1007 kBChecksum SHA-512
39e8be48ecbbec578e30749025a1e3ac3741f77e807407606f6a8b109054142f7d152234e56adfe667b2f38d2420394aacdbf9d96fdb88f96fe6f7a3f6f9ed9c
Type fulltextMimetype application/pdf

Søk i DiVA

Av forfatter/redaktør
Ahmed Ismail, Muna
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 605 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 414 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf