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Are consumers international?: A study of CSR, Cross-Border Shopping Commitment and Purchase Intent among Online Consumers
Mälardalens högskola, Akademin för ekonomi, samhälle och teknik.ORCID-id: 0000-0002-7438-2764
Mälardalens högskola, Akademin för ekonomi, samhälle och teknik. (Marketing and Strategy)
Mälardalens högskola, Akademin för ekonomi, samhälle och teknik.
2018 (engelsk)Inngår i: Journal of global marketingArtikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The purpose of this study is to investigate purchase intent in online marketplaces as an international phenomenon. A profile of the international online consumer is established, taking into account factors such as indicators of socio-economic development of their home countries. A structural model is analyzed using LISREL, testing the importance of CSR, the propensity to buy from international online vendors and commitment with purchase intent as the dependent variable. A cross-national dataset of 804 respondents from 57 countries is analyzed, showing that CSR activities alone do not increase purchasing intent, but they do when mediated by commitment.

sted, utgiver, år, opplag, sider
2018.
HSV kategori
Forskningsprogram
industriell ekonomi och organisation
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URN: urn:nbn:se:mdh:diva-42280DOI: 10.1080/08911762.2018.1528652OAI: oai:DiVA.org:mdh-42280DiVA, id: diva2:1275900
Tilgjengelig fra: 2019-01-07 Laget: 2019-01-07 Sist oppdatert: 2019-05-03

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Forlagets fullteksthttps://www.tandfonline.com/doi/full/10.1080/08911762.2018.1528652

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