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The representation of entrepreneurship and its context
Mälardalens högskola, Akademin för innovation, design och teknik.
2008 (engelsk)Konferansepaper, Publicerat paper (Annet vitenskapelig)
Abstract [en]

There is a growing genre of public information that is aimed to inspire new business endeavours. The urge to promote the entrepreneurial spirit among us is followed by a flood of information. This paper reports part of findings from a research project on the representations of the entrepreneurial idea. Interviews, observations and information artefacts collected from three community contexts were analysed to discuss the general research question; what knowledge can information artefacts give us on the entrepreneurial discourse? In other words; which different practices of Information Design are applied to construct the entrepreneurial identity? The research project compares practices to promote entrepreneurship in the city of Luton in the UK, Kista Science City in Stockholm and the city of Eskilstuna in Sweden. The research project develops into a discussion on the construction of power, ethnicity, gender and class and how this is expressed in the representations. The academic framework for this research is Information Design with a complementary inspiration from the tradition of Cultural Studies.

sted, utgiver, år, opplag, sider
2008. s. 9-
Emneord
Representation, Entreprenörskap
Forskningsprogram
Innovation och design
Identifikatorer
URN: urn:nbn:se:mdh:diva-4401OAI: oai:DiVA.org:mdh-4401DiVA, id: diva2:127145
Tilgjengelig fra: 2008-12-15 Laget: 2008-12-01 Sist oppdatert: 2008-12-15bibliografisk kontrollert

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