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Date: 26 May 2008

Program: International Business and Entrepreneurship (IB&E)

Level: Master Thesis 10 Points (15 ETCS)

Title: Internationalization process from entrepreneurial perspectives – a case study of TOA Group

Authors: Thi Thanh Thuy Le - Email: tle07001@student.mdh.se

Theerata Thornjaroensri - Email: tti07001@student.mdh.se

Supervisor: Bengt Olsson

Research Problem: How do entrepreneurs play a vital role in the internationalization process of TOA Group?

Aim of the Thesis: The purpose of our research project is to present a perspective that includes the entrepreneurs in the analysis in order to have a comprehensive understanding about the internationalization process of TOA Group, a Thai-owned paint multinational company.

Method: The nature of the research is qualitative. The deductive and a single case study approaches have been applied. Both secondary data and primary data are used to conduct the research. The semi-structure interview is used to get the primary data.

Conclusion: The establishment chain pattern of the Uppsala Model is too deterministic and mainly on learning process at organizational level. This research project adopts three entrepreneurial perspectives with three entrepreneur types. The TOA case shows that entrepreneurial perspectives directly influence the firm’s internationalization.

Key Words: Internationalization, entrepreneurs, entrepreneurial perspective