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Abstract

Date: [2018-06-01]

Level: Bachelor thesis in Business Administration, 15 cr

Institution: School of Business, Society and Engineering, Mälardalen University

Authors: Ruqiyo Ahmed, Benedetta Axente, Lana Fathulla

Title: The Relationship Between Business And Society

Supervisor: Konstantin Lampou

Co-assessor: Pär Blomkvist

Keywords: CSR, Corporate Philanthropy, Core Competencies, Strategic Philanthropy

Research Question:  How is corporate philanthropy implemented in an organization?

Purpose: The purpose of this study is to get a deeper understanding of how organizations implement philanthropy in their business. This study further aims to answer the research question by explaining the essence of strategic philanthropy, how organizations can benefit from it and some misconceptions against philanthropy.

Method:  This study is done through a qualitative research method. Primary data was collected by semi-structured interviews with three companies. Secondary sources was collected to complement the data collection.

Conclusion: The findings of this paper suggests that with a strategic philanthropic approach an organization can benefit with an enhanced image and increased customer loyalty. Furthermore, it is proposed that engaging in philanthropic activities an organization will be able to attract and retain their employees. By implementing a strategic philanthropy, an organization can better choose which philanthropic issues to tackle.