mdh.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
The Impact of Influencers on Online Purchase Intent
Mälardalens högskola, Akademin för ekonomi, samhälle och teknik.
Mälardalens högskola, Akademin för ekonomi, samhälle och teknik.
2017 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
Abstract [en]

Purpose:                  The purpose of this thesis is to explore the features that an influencer possesses or should possess and their impact on online purchasing intent for consumers.

Method:                   Results were derived from two focus groups interviews with 12 different consumers from various countries.

Conclusion:              Key findings reveal that perceived authenticity, together with trustworthiness, credibility, legitimacy, the expertise of the influencers and their honesty are the main features that have an impact on the consumers and the online purchase intent. Additionally, the study reveals that there are other factors besides the upper mentioned features of the influencers, that affect the online purchase intent of the consumers- the need for the product, its price, the recommendations, and some others.

sted, utgiver, år, opplag, sider
2017. , s. 64
Emneord [en]
Influencers; Influencer Marketing; Online Purchase Intent; Consumers; Online Retailer; Trust
HSV kategori
Identifikatorer
URN: urn:nbn:se:mdh:diva-35754OAI: oai:DiVA.org:mdh-35754DiVA, id: diva2:1109584
Veileder
Examiner
Tilgjengelig fra: 2017-07-03 Laget: 2017-06-14 Sist oppdatert: 2017-07-03bibliografisk kontrollert

Open Access i DiVA

Lisichkova_Othman_MThesis(880 kB)22382 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 880 kBChecksum SHA-512
c84bf6ed8cc83a56bc74f0d5ce6f68b8328cdf33422018fb8972f8d47e882279034ec4843566e177f80a501add8b2cd77ad4455b5ef5f24daf7f4afada37abab
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 22382 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 9393 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf