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Om butikers identitet kan bevaras och samtidigt enas för att bli ett starkt gemensamt varumärke: En fallstudie om Saluhallen Slakteriet
Karlsson, Elin
Mälardalen University, School of Business, Society and Engineering.
Kroné Karlsson, Sara
Mälardalen University, School of Business, Society and Engineering.
2014 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2014.
Keywords [en]
Brand, identity, brand identity, market hall, communication
Keywords [sv]
Varumärke, identitet, varumärkesidentitet, saluhall, kommunikation
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:mdh:diva-25613
OAI: oai:DiVA.org:mdh-25613
DiVA, id:
diva2:733010
Subject / course
Business Administration
Supervisors
Nilsson, Kerstin
Available from:
2014-12-03
Created:
2014-07-07
Last updated:
2014-12-03
Bibliographically approved
Open Access in DiVA
fulltext
(1149 kB)
442 downloads
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FULLTEXT01.pdf
File size
1149 kB
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SHA-512
9ee8cd3ab413558920569d19e0ae8d213615459522e610c0f0fa18caeee0014886bdcdd5b03d34e97dc485f50b70fd1056db88e9c4f4ab8dc921c7d65f411bdd
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fulltext
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School of Business, Society and Engineering
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Business Administration
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Total: 442 downloads
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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de-DE
en-GB
en-US
fi-FI
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