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Digital marketing’s impact on customers’ perspective towards brand: Case study of Blackberry on Facebook
Promsopee, Issaree
Mälardalen University, School of Sustainable Development of Society and Technology.
Thanaphonpavee, Minmanta
Mälardalen University, School of Sustainable Development of Society and Technology.
2010 (English)
Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE credits
Student thesis
Place, publisher, year, edition, pages
2010. , p. 29
Keywords [en]
Blackberry, digital marketing, internet, online social network, Facebook, Brand equity, Brand perception
Identifiers
URN:
urn:nbn:se:mdh:diva-12625
OAI: oai:DiVA.org:mdh-12625
DiVA, id:
diva2:426203
Presentation
2011-06-03, 09:00 (English)
Uppsok
Technology
Supervisors
Grinbergs, Johan
Mälardalen University, School of Sustainable Development of Society and Technology.
Examiners
Liljefors, Ole
Mälardalen University, School of Sustainable Development of Society and Technology.
Available from:
2011-08-16
Created:
2011-06-22
Last updated:
2011-08-16
Bibliographically approved
Open Access in DiVA
Digital marketing’s impact on customers’ perspective towards brand
(818 kB)
2033 downloads
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Cite
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
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nn-NB
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