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Assessing the impact of brand trust and brand image on consumer behavior during a time of crisis: Brand trust, Brand image, Consumer behavior during covid-19
Mälardalen University, School of Business, Society and Engineering. (Group 9)
2022 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2022. , p. 48
Series
Mälardalen University Press Dissertations, ISSN 1651-4238
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-60536OAI: oai:DiVA.org:mdh-60536DiVA, id: diva2:1707817
Subject / course
Business Administration
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Examiners
Available from: 2023-01-25 Created: 2022-11-01 Last updated: 2023-01-25Bibliographically approved

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fulltext(858 kB)3967 downloads
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ae104eb896b3389cfca67ae13e7558fa177dbbdb95f25016694ec73298451b853811e6b0a20edceb2fd3762b5761fc43da6e0bc49b76dcbc64c9a90b003d22fc
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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