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The relationship between sports marketing & consumers purchase intention
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2022 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Date: 22/01/12

Level: Bachelor Thesis in Business Administration, 15 cr

Institution: School of Business, Society and Engineering, Mälardalen University

Authors: Amelia Seeholm     Sohrab Haidari            Viktor Nilsson 

       (95/11/02)                (93/01/08)                   (96/02/26)

 

Title: The relationship between sports marketing and consumer purchase intention. 

Supervisor: Noushan Memar

Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent, 

Marketing Funnel

Research Question: What generates a positive attitude in the consumers towards brands at 

sponsored events? 

Purpose: Explore the sports marketing at sponsoring events and investigating whether the 

result of strategic alliances such as sponsorship activities at events are leading the 

consumer of the event into becoming consumers of the companies’ brands. 

Method: Quantitative, deductive approach, cross tabulation analysis

Conclusion: Companies could generate a positive attitude towards their brand through

sponsorship and sports marketing.

Place, publisher, year, edition, pages
2022. , p. 75
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-56887OAI: oai:DiVA.org:mdh-56887DiVA, id: diva2:1627143
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Available from: 2022-01-26 Created: 2022-01-12 Last updated: 2022-01-26Bibliographically approved

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