mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Appropriate Approach or Apparent Appeasement: A study in external stakeholder perception of CSR in the Swedish fast food industry
Mälardalen University, School of Business, Society and Engineering. (15)
Mälardalen University, School of Business, Society and Engineering. (15)
Mälardalen University, School of Business, Society and Engineering. (15)
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Research Questions: “Which approach to CSR is the most effective in the Swedish fast food industry in terms of the external stakeholder perception of the company?”, “How does the approach to CSR affect external stakeholder perception of corporate legitimacy?”

Purpose: The purpose of this study is to explore the societal perception of organizational legitimacy on CSR activities in corporations operating in the Swedish fast food industry, and to investigate the relationships between external stakeholder perception and different strategic CSR approaches.

Method: A quantitative research was conducted through the administration of a face-to-face survey with later online distribution. Coding was conducted on the CSR activities of the focus companies in order to categorize their approach to CSR. The primary data was later connected to the secondary data in the discussion to arrive at the conclusion.

Conclusion: It was found that it is the apparent appeasement of the external stakeholders that provides a positive outcome as the appropriate approach might not be sufficient in achieving its goals. The active approach was found to be the most effective CSR approach in terms of external stakeholder perception. This stands in contrast to the pro-/ interactive approach which should be deemed the best, overall approach to CSR.

Place, publisher, year, edition, pages
2019. , p. 62
Keywords [en]
CSR, Legitimacy, Rhetoric-Reality gap, Stakeholder perception, Fast food industry, Corporate philanthropy
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-43675OAI: oai:DiVA.org:mdh-43675DiVA, id: diva2:1321594
Subject / course
Business Administration
Presentation
2019-06-03, Mälardalen Högskola, Högskoleplan 1, Västerås, 13:23 (English)
Supervisors
Examiners
Available from: 2019-06-18 Created: 2019-06-09 Last updated: 2019-06-18Bibliographically approved

Open Access in DiVA

No full text in DiVA

Search in DiVA

By author/editor
Sarnes, AntonBjörhag, LudwigMattsson, Andrée
By organisation
School of Business, Society and Engineering
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 20 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf