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Berg-och-dalbaneeffekten av influencermarknadsföring; ett resultat av att lägga alla sina ägg i samma korg?: En kvalitativ studie om effekter av influencermarknadsföring, med fokus på att kartlägga vad berg-och-dalbaneeffekten är, varför den uppstår och hur influencermarknadsföring lan vara en långsiktig strategi.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2018.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-39527OAI: oai:DiVA.org:mdh-39527DiVA, id: diva2:1213288
Subject / course
Business Administration
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Available from: 2018-06-18 Created: 2018-06-04 Last updated: 2018-06-18Bibliographically approved

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