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Osowski, Dariusz
Publications (1 of 1) Show all publications
Osowski, D. (2018). Potential Business Improvements when Utilizing CRM Tools: and Challenges in Making it Happen (1ed.). In: Andersson, Per; Axelsson, Björn; Rosenqvist, Christopher (Ed.), Organizing Marketing and Sales: Mastering Contemporary B2B Challenges (pp. 177-193). Emerald Group Publishing Limited
Open this publication in new window or tab >>Potential Business Improvements when Utilizing CRM Tools: and Challenges in Making it Happen
2018 (English)In: Organizing Marketing and Sales: Mastering Contemporary B2B Challenges / [ed] Andersson, Per; Axelsson, Björn; Rosenqvist, Christopher, Emerald Group Publishing Limited, 2018, 1, p. 177-193Chapter in book (Other academic)
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018 Edition: 1
Keywords
CRM tools, processes, business practice, value-based selling, profitability management, service orientation
National Category
Business Administration
Identifiers
urn:nbn:se:mdh:diva-43542 (URN)978-1-78754-969-2 (ISBN)
Available from: 2019-05-28 Created: 2019-05-28 Last updated: 2019-06-11Bibliographically approved

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