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Rovira Nordman, EmiliaORCID iD iconorcid.org/0000-0003-3737-6055
Publications (7 of 7) Show all publications
Lindh, C., Rovira Nordman, E., Melén Hånell, S., Safari, A. & Hadjikhani, A. I. (2018). Digitalization in the global sales era: The analysis of a cross-national dataset. In: : . Paper presented at European International Business Academy Conference, 2018.
Open this publication in new window or tab >>Digitalization in the global sales era: The analysis of a cross-national dataset
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2018 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

Consumers shop increasingly on-line without thinking of national borders. This circumstancehighlights the need to increase the understanding of consumers’ cross-national purchasing and e-commerce. This study focuses on consumers’ online purchasing behaviour, studying consumers’ internet skills, website perceived ease of use and web-trust as antecedents of purchase intent. By analysing a cross-national data set of 788 consumers from different countries, the results show that consumers which make online-purchases are skilled internet- users. Moreover, the lack of trust that consumers may feel when making online-purchases, canbe lessened by a website’s perceived ease of use. The results have implications for future studiesabout e-commerce as an international phenomenon.

Keywords
EASE OF USE, INTERNET SKILLS, WEB-TRUST, PURCHASE INTENT, INTERNATIONAL E-COMMERCE
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
urn:nbn:se:mdh:diva-41486 (URN)
Conference
European International Business Academy Conference, 2018
Available from: 2018-12-04 Created: 2018-12-04 Last updated: 2018-12-13Bibliographically approved
Hånell, S. M., Rovira Nordman, E. & Tolstoy, D. (2018). Exploring the prerequisites for long-term survival of internationalising and innovative SMEs: The case of the Swedish life-science industry. In: Gabriele Suder, Monica Riviere, Johan Lindeque (Ed.), The Routledge Companion to European Business: . Abingdon, Oxon; New York, NY: Routledge
Open this publication in new window or tab >>Exploring the prerequisites for long-term survival of internationalising and innovative SMEs: The case of the Swedish life-science industry
2018 (English)In: The Routledge Companion to European Business / [ed] Gabriele Suder, Monica Riviere, Johan Lindeque, Abingdon, Oxon; New York, NY: Routledge, 2018Chapter in book (Refereed)
Abstract [en]

This chapter complements the empirical research, highlighting that aspects such as network access and accesses to financial resources also impact the choices that innovative small and medium-sized enterprises (SMEs) in the life-science industry make during their internationalisation. However, focusing on life-science SMEs from one European country, does not yet permit broad generalisations to be made. The chapter presents the ideas that may build a basis for how future public policy instruments can be earmarked to support innovative SMEs in Europe, and possibly elsewhere, thus promoting innovation, entrepreneurship and economic growth. It contributes to the understanding of how innovative and international SMEs grow and survive from a long-term perspective. The chapter focuses on prior research within the emerging field of international entrepreneurship, which typically focuses on innovative and international SMEs. It contributes to international entrepreneurship literature by presenting a longitudinal study based on data of 26 innovative SMEs in the Swedish life-science industry.

Place, publisher, year, edition, pages
Abingdon, Oxon; New York, NY: Routledge, 2018
Series
Routledge copanions in business, management and accounting
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
urn:nbn:se:mdh:diva-42779 (URN)9781138226586 (ISBN)
Funder
Swedish Research Council, 421-2013-949
Available from: 2019-02-23 Created: 2019-02-23 Last updated: 2019-02-26Bibliographically approved
Lindh, C. & Rovira Nordman, E. (2018). New Service Development and Digitalization: Synergies of Personal Interaction and IT Integration. Services Marketing Quarterly, 39(2), 108-123
Open this publication in new window or tab >>New Service Development and Digitalization: Synergies of Personal Interaction and IT Integration
2018 (English)In: Services Marketing Quarterly, ISSN 1533-2969, E-ISSN 1533-2977, Vol. 39, no 2, p. 108-123Article in journal (Refereed) Published
Abstract [en]

This study investigates the effects of personal interaction and information technology integration (IT integration) on new service development in business-to-business (B2B) service firms' relationships. Personal interaction, IT integration and new service development are latent variables in a structural model tested with LISREL (N = 138). The relationship between personal interaction and IT integration is strong and indicates that both these constructs are drivers for new service development. Although both these constructs represent diverse ways of interacting, they both positively impact new service development. Hence, managers should not expect IT to replace personal interaction to a great extent in B2B-service contexts.

National Category
Economics and Business
Identifiers
urn:nbn:se:mdh:diva-41482 (URN)10.1080/15332969.2018.1436777 (DOI)2-s2.0-85042936769 (Scopus ID)
Available from: 2018-12-03 Created: 2018-12-03 Last updated: 2018-12-03Bibliographically approved
Hånell, S. M., Rovira Nordman, E., Tolstoy, D. & Sharma, D. D. (2018). Pursuing Innovation: An Investigation of the Foreign Business Relationships of Swedish SMEs. British Journal of Management, 29(4), 817-834
Open this publication in new window or tab >>Pursuing Innovation: An Investigation of the Foreign Business Relationships of Swedish SMEs
2018 (English)In: British Journal of Management, ISSN 1045-3172, E-ISSN 1467-8551, Vol. 29, no 4, p. 817-834Article in journal (Refereed) Published
Abstract [en]

The aim of this study is to contribute to the international business field and research on the innovativeness of international SMEs, by addressing the following research question: To what extent and under which circumstances does relationship connectedness affect perceived innovativeness in international SMEs? To answer this question, the authors create a model that examines the mediating effects of two types of foreign business relationship strategies: relationship differentiation and relationship investments. In order to create this model, the authors draw upon behavioural internationalization process theory, network theory and research into SMEs. The findings reveal that relationship investments mediate the effect relationship connectedness has on perceived innovativeness. This study contributes to research about the innovativeness of international SMEs by showing that being connected to resources in the network is not, in itself, a guarantee of becoming or remaining innovative in foreign markets.

Place, publisher, year, edition, pages
WILEY, 2018
National Category
Economics and Business Social Sciences Interdisciplinary
Identifiers
urn:nbn:se:mdh:diva-41221 (URN)10.1111/1467-8551.12315 (DOI)000447123100012 ()2-s2.0-85050625021 (Scopus ID)
Available from: 2018-10-25 Created: 2018-10-25 Last updated: 2019-02-26Bibliographically approved
Lindh, C. & Rovira Nordman, E. (2017). Information technology and performance in industrial business relationships: the mediating effect of business development. The journal of business & industrial marketing, 32(7), 998-1008
Open this publication in new window or tab >>Information technology and performance in industrial business relationships: the mediating effect of business development
2017 (English)In: The journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 32, no 7, p. 998-1008Article in journal (Refereed) Published
Abstract [en]

Purpose: The study addresses a gap in research concerning the specific purpose of information technology (IT) in business relationships and how it impacts business development and relationship performance. To fill this gap, the purpose of this study is to investigate the prospective effects of IT on business development and relationship performance in the business relationships of industrial firms. Design/methodology/approach: Building on previous research from the industrial business relationship field, 353 relationships between Swedish industrial firms and their customers are analyzed with linear structural relations in LISREL. Findings: The findings show that the effect of IT on relationship performance is not direct but mediated by business development measured in terms of business creation and product development. Research limitations/implications: The study’s results imply that IT that is integrated in inter-firm operations has to be assigned a specific purpose to effectively influence relationship-specific performance. The results also indicate that more research is needed to provide additional insights about the relation between IT and performance in business relationships. Social implications: If the full potential of IT-based solutions could be reached, then this could lead to the generation of new products and technologies and more competitive companies, which in turn would create more jobs and greater wealth. Originality/value: In conclusion, this study fills a gap in research by highlighting that IT studied with a business relationship approach is particularly important under certain conditions. As such, the study contributes to the research stream seeking to understand the role of IT in industrial marketing and how IT should be used for increasing relationship performance. 

National Category
Economics and Business
Identifiers
urn:nbn:se:mdh:diva-36360 (URN)10.1108/JBIM-12-2016-0282 (DOI)000408646800010 ()2-s2.0-85028426190 (Scopus ID)
Available from: 2017-09-07 Created: 2017-09-07 Last updated: 2019-02-26Bibliographically approved
Melén Hånell, S., Rovira Nordman, E., Tolstoy, D. & Özbek, N. “It’s a new game out there”: e-commerce in internationalising retail SMEs. International Marketing Review
Open this publication in new window or tab >>“It’s a new game out there”: e-commerce in internationalising retail SMEs
(English)In: International Marketing Review, ISSN 0265-1335, E-ISSN 1758-6763Article in journal (Refereed) Epub ahead of print
Abstract [en]

Purpose – The purpose of this paper is to explore how market factors (pertaining to institutions, competition and resources) shape the international strategies of an online retailer. Design/methodology/approach – A single qualitative case study research design is employed to conduct in-depth analyses of a Swedish internationalising small- and medium-sized enterprise (SME) in the retail business. Findings – The findings show that online retailers can use partnerships to tackle industry dynamics and break into foreign markets. This type of “piggy-back internationalisation” can be an effective strategy of handling foreign market dynamics in the entry phase: that is to say, the short term. Reliance upon relationships, however, may paradoxically inhibit retailers’ abilities to stay competitive in the post-entry phase (i.e. the long term) since they become cut-off from the first-hand market learning. Research limitations/implications – The authors provide propositions based upon the findings to support further research in the international marketing and international retailing literature. Practical implications – The findings enhance the understanding of how electronic commerce affects SME internationalisation. They also generate new insights into the use of possible international expansion strategies for managers in retail SMEs. Originality/value – This study introduces a new theoretical perspective to build upon international retail research and contributes to the international retail literature with relevant insights into both advantages and disadvantages of using partnerships to overcome challenges related to international online retailing

Keywords
E-commerce, Small- and medium-sized enterprises, International retailing, Online sales
National Category
Social Sciences Economics and Business
Identifiers
urn:nbn:se:mdh:diva-44584 (URN)10.1108/IMR-03-2018-0107 (DOI)
Available from: 2019-06-24 Created: 2019-06-24 Last updated: 2019-07-11Bibliographically approved
Melén Hånell, S. & Rovira Nordman, E. What geographical scope works best for rapidly internationalizing SMEs?.
Open this publication in new window or tab >>What geographical scope works best for rapidly internationalizing SMEs?
(Swedish)In: Article in journal (Refereed) Epub ahead of print
Abstract [en]

This paper aims to explore the benefits of a regional internationalization strategy and investigate how a rapidly internationalizing SME’s development of market knowledge relates to this strategy.

Design/methodology/approach

After a brief overview of the literature on international SMEs, the internalization approach and the IP-approach, a case study is introduced and analyzed.

Findings

The case findings illustrate that market knowledge steers the investigated firm to follow a regional approach of operations. The regional strategy lessens perceived risks, saves costs and generates sufficient knowledge about one market at a time.

Practical implications

It is important for managers in rapidly internationalizing SMEs and for policymakers to recognize the benefits of supporting regional orientation initiatives for enhancing these firms’ internationalization.

Originality/value

This paper presents a longitudinal case study that contributes to further the understanding and insights into the operations of born regionals. By probing deeper into the ideas provided by the internalization approach, the IP-approach and research about international SMEs, the study contributes with a unified framework for understanding the benefits for rapidly internationalizing SMEs to operate on a regional scope.

National Category
Economics and Business
Identifiers
urn:nbn:se:mdh:diva-41467 (URN)10.1108/JBIM-11-2017-0299 (DOI)
Available from: 2018-11-30 Created: 2018-11-30 Last updated: 2018-11-30Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-3737-6055

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