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Swenberg, ThorbjörnORCID iD iconorcid.org/0000-0003-2006-4522
Publications (7 of 7) Show all publications
Swenberg, T. & Eriksson, Y. (2018). Film and Television Production as Audiovisual Design. International Journal of Visual Design (1), 39-51
Open this publication in new window or tab >>Film and Television Production as Audiovisual Design
2018 (English)In: International Journal of Visual Design, ISSN 2325-1581, no 1, p. 39-51Article in journal (Refereed) Published
Abstract [en]

Industrial film and television production (FTP) includes many elements of creative work on sounds and images that are best addressed as audiovisual design. Two paradigmatic understandings of design, “design-as-problem-solving” and “design-as-meaning-creation”, have a bearing on these elements. The issues dealt with during FTP work processes, as well as the problems to be solved and the characteristics of the work processes used, resemble issues, problems, and process characteristics within design work. From the perspective of audiovisual communication, both the design and production aspects of a process are considered to make an important impact on a message. In FTP, these aspects are blurred. This paper discusses the benefits of approaching FTP as creation of audiovisual communication, in which design is an integrated part of that process. The benefits of considering FTP as audiovisual design are proposed from a design research perspective.

Place, publisher, year, edition, pages
Common Ground Publishing, 2018
National Category
Studies on Film Design Media Studies
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-35638 (URN)10.18848/2325-1581/CGP/v12i01/39-51 (DOI)
Available from: 2017-06-09 Created: 2017-06-09 Last updated: 2018-12-14Bibliographically approved
Swenberg, T. (2016). Editorial intentions and viewer perceptions: An audiovisual methodology for studying film editing and eye movements. Visual Methodologies, 4(2), 13-33
Open this publication in new window or tab >>Editorial intentions and viewer perceptions: An audiovisual methodology for studying film editing and eye movements
2016 (English)In: Visual Methodologies, ISSN 2040-5456, Vol. 4, no 2, p. 13-33Article in journal (Refereed) Published
Abstract [en]

This article presents an audio-visual methodology, VOSMET, designed to address activities of the craft of film editing, with a focus on the use of perception, and its implications. The methodology employs 13 different visual aspects and five different audio aspects, starting with video-recording observations of an editor, and ending with the analysis of eye-tracking data from film viewers. Craft research needs methodologies that address craft activities and cognitive approaches. Design practices share a similar need for reaching deeper understanding. It is neither established how film editors achieve perceptual precision in continuity editing in practice. The VOSMET methodology simultaneously captures bodily actions, utterances, software events, and keystrokes, along with the audiovisual material under processing, and uses graphics to distinguish between what takes place. The methodology also contributes by grasping what a film editor attends to, how this attention functions, as well as how perceptual factors are handled by the film editor. Finally, the methodology can evaluate editorial intentions against film viewer perceptions.

Keywords
documentary film editing; screen-recording video; video-graphic coding; eye tracking; perceptual precision, dokumentärfilmklippning, skärmdumpsvideo, video-grafisk kodning, ögonrörelsestudier, perceptuell precision
National Category
Design Other Humanities not elsewhere specified Social Sciences Interdisciplinary
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-35644 (URN)
Available from: 2017-06-09 Created: 2017-06-09 Last updated: 2018-01-13Bibliographically approved
Swenberg, T. (2015). Editorial intentions and viewer perceptions: Audiovisual methods for studying film editing and eye movements. In: : . Paper presented at 4th International Visual Methods Conference, Brighton,16 - 18 September 2015.
Open this publication in new window or tab >>Editorial intentions and viewer perceptions: Audiovisual methods for studying film editing and eye movements
2015 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

This presentation describes the methods used in a research project on continuity film editing and its effects on viewer perception.  Film editing is considered a form of audiovisual design work in which visual perception plays a significant role. The study analyzes audiovisual design work in terms of nine different visual aspects and four different audio aspects. The audio aspects are the making of a soundtrack to a documentary film sequence, recordings of conversations during observations, and the viewing of the film sequence, as well as an analysis of those recordings. The visual aspects include the editing of the documentary film sequence, recordings of the editor at work (together with an observing researcher) generating video images of the work, and a continuous screen-recording including computer keystrokes. An altered second version of the film in which the edits were altered was created, and both versions were used as stimuli in an eye tracking study with 30 participants. Finally, eye-tracking data was analyzed in terms of eye-movements, and areas of interest, in order to determine the importance of perceptual precision. When perceptual precision is poor, the viewer’s eyes make extra movements to adjust or miss the area of interest, or the viewer’s cognitive load increases. Examples are given in the presentation, and it is suggested that these methods make it possible to identify key audiovisual factors that a film editor considers, which constitute viewer-friendly and viewer-challenging (i.e. ’smooth’ and ‘harsh’) moving image editing. This knowledge has not been documented experimentally before, and understanding how perceptual precision determines viewer-friendly or viewer-challenging film editing is a key factor in helping inexperienced film editors learn how to achieve their audiovisual intentions. It also contributes to the academic understanding of perceptual considerations in design work.

Keywords
documentary film editing, screen-recording video, video-graphic coding, eye tracking, perceptual precision
National Category
Studies on Film Design
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-35653 (URN)
Conference
4th International Visual Methods Conference, Brighton,16 - 18 September 2015
Available from: 2017-06-09 Created: 2017-06-09 Last updated: 2017-06-14Bibliographically approved
Swenberg, T. & Eriksson, P. E. (2015). Film and TV Industry Responses to Research Results in a Workshop Setting. In: Vesna Popovic, Alethea Blacker, Ding-Bang Luh, Nithikul Nimkulrat, Ben Kraal, and Yukari Nagai (Ed.), IASDR2015 Interplay Proccedings: . Paper presented at INTERPLAY between design, science, technology and the arts at the IASDR 2015 Congress in Brisbane, Australia, 2 – 5 November 2015 (pp. 1917-1931).
Open this publication in new window or tab >>Film and TV Industry Responses to Research Results in a Workshop Setting
2015 (English)In: IASDR2015 Interplay Proccedings / [ed] Vesna Popovic, Alethea Blacker, Ding-Bang Luh, Nithikul Nimkulrat, Ben Kraal, and Yukari Nagai, 2015, p. 1917-1931Conference paper, Published paper (Refereed)
Abstract [en]

Immediate return of results to the Swedish film and TV industry from researchers conducting ongoing research within the field is rather unusual. As a design research approach we, as researchers, adopted this method in order to disseminate results and confront a wider group of interest parties than those represented by our informants.

The results from the research project, New Design Processes in the Audiovisual Industry, revealed that the transition from recording on celluloid with analogue film cameras to using high definition video cameras presented new cruxes for the film and TV industries (Eriksson & Swenberg, 2012). These cruxes preliminary concerned the choice of proper video codecs and file formats and how to configure them, in order to reinforce efficient workflow later in the production chain.

Members of the industry and educators were invited to participate in public workshops, held at Dalarna University, where these results were presented along with expert solutions to the problems. Questionnaires were distributed among participants before the start of each workshop, as well as at the end. Seminars and panel discussions, both consisting of question and answer sessions for participants were video-recorded.

The responses extrapolated from industrial representatives show an urgent need for discussion regarding the situation of digital cruxes within the film and TV industry. The Q & A sessions confirmed the widespread need for understanding several of the problems that had emerged. In the questionnaires, many industrial representatives expressed their appreciation for the opportunity to understand the nature of problems, how widespread they were, how to address them, and how to fill some of the most critical prevalent knowledge gaps.

Keywords
co-creation, digital media, TV/Film industry, film production
National Category
Media Engineering Design Studies on Film
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-35654 (URN)978-0-646-94318-3 (ISBN)
Conference
INTERPLAY between design, science, technology and the arts at the IASDR 2015 Congress in Brisbane, Australia, 2 – 5 November 2015
Funder
EU, European Research Council
Available from: 2017-06-09 Created: 2017-06-09 Last updated: 2017-06-14Bibliographically approved
Swenberg, T. (2015). Kvalitetsbedömning inom högre medieproduktionsutbildning. In: : . Paper presented at Nätverkskonferens för Medieproduktion, Falun, 14-15 maj 2015. Falun
Open this publication in new window or tab >>Kvalitetsbedömning inom högre medieproduktionsutbildning
2015 (Swedish)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Falun: , 2015
National Category
Pedagogy
Identifiers
urn:nbn:se:mdh:diva-35647 (URN)
Conference
Nätverkskonferens för Medieproduktion, Falun, 14-15 maj 2015
Available from: 2017-06-09 Created: 2017-06-09 Last updated: 2017-06-14Bibliographically approved
Eriksson, P. E., Eriksson, Y., Swenberg, T. & Johansson, P. (2014). Media instructions and visual behavior: An eye-tracking study investigating visual literacy capacities and assembly efficiency.. In: Analyzing Cognitive Processes during Design: Proceedings of the HBiD 2014. Paper presented at International Conference on Human Behavior in Design, Ascona, Switzerland, 14-17 October 2014.
Open this publication in new window or tab >>Media instructions and visual behavior: An eye-tracking study investigating visual literacy capacities and assembly efficiency.
2014 (English)In: Analyzing Cognitive Processes during Design: Proceedings of the HBiD 2014, 2014Conference paper, Published paper (Refereed)
Abstract [en]

This pilot study aims at illuminating human visual behavior in the interaction with pictorial instructions. The study is a multi disciplinary effort and is informed by the connection between gaze and attention as well as certain aspects of the Visual Literacy field and reveals a few basic visual behavior tendencies related to certain specific pictorial instruction types. By doing so, it is also an evaluation of the usefulness of a methodological framework consisting of six measures.The analysis of this paper is primarily based on eye-tracking data. In addition, an observed assembly that generated video and sound recordings is also part of the method. In the study 12 Film/TV- production students (out of which there is complete data from 9 informants) interacted with three types of types of visual instructions of the same assembled object, a solar powered toy.

National Category
Design Applied Psychology Human Aspects of ICT
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-35648 (URN)978-3-906327-02-0 (ISBN)
Conference
International Conference on Human Behavior in Design, Ascona, Switzerland, 14-17 October 2014
Available from: 2017-06-09 Created: 2017-06-09 Last updated: 2018-01-03Bibliographically approved
Swenberg, T. & Sverrisson, Á. Agents, design and creativity: A postproduction analysis.
Open this publication in new window or tab >>Agents, design and creativity: A postproduction analysis
(English)Article in journal (Refereed) Submitted
Abstract [en]

The purpose of this paper is to clarify major issues in production planning and collaboration in the making of assemblies of moving images and soundtracks (postproduction of film, TV-programs et cetera). We argue that worker creativity in the making of such assemblies is constrained by the digitalization of production technology. We also argue that the members of each craft that collaborate in the process have their own set of aesthetic and technical problems that need to be solved and that the possible solutions are constrained by the creative space accorded to each craft. Participants do not necessarily subscribe to this idea and any theoretical understanding of the process must also account for the variety of notions put forward by the agents. We give examples from the Swedish TV show, Värsta Språket, from interviews and technical writing in order to clarify and support these arguments.

Keywords
moving image production, audiovisual design, crafts, creative spaces, agents, digital moving image materiality
National Category
Design Media Engineering
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-14086 (URN)
Projects
Audiovisuella Medier
Funder
EU, European Research Council
Available from: 2012-01-27 Created: 2012-01-27 Last updated: 2017-06-16Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-2006-4522

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