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Chirumalla, KoteshwarORCID iD iconorcid.org/0000-0002-7512-4425
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Publications (10 of 33) Show all publications
Chirumalla, K. (2018). Managing product introduction projects in operations key challenges in heavy-duty vehicle industry. Journal of Modern Project Management, 5(3), 108-118
Open this publication in new window or tab >>Managing product introduction projects in operations key challenges in heavy-duty vehicle industry
2018 (English)In: Journal of Modern Project Management, ISSN 2317-3963, E-ISSN 1747-0862, Vol. 5, no 3, p. 108-118Article in journal (Refereed) Published
Abstract [en]

In today’s market conditions, manufacturing companies are under pressure to constantly launch new products or product variants to the market in short intervals. Introduction of new products poses managerial implications on the existing production systems and their processes. Hence, the production and operations organisations are increasingly involved in the early phases of new product development since they are responsible for the product introduction and delivery. The project management of product introduction therefore play a significant role in the success of new product development. The existing literature covers a wide range of issues and disturbances in the product introduction process in different industries. However, little research exists on the management of product introduction from a project management perspective especially from the viewpoint of operations. Based on a case study at a manufacturing company in heavy-duty vehicle industry, this paper examines key challenges in managing product introduction projects in the production and operations organisation. The study identified seven types of projects in relation to the product introduction. Further, nine key challenges are identified in the management of product introduction projects which are associated to the resources, time-readiness and schedule, gated administration, ways of working, communication and time-sharing, learning, business cases, co-ordination and alignment, and competences. The study contributes new insights into project management in operations by deepening the understanding on the issues associated to the product introduction projects.

Place, publisher, year, edition, pages
Editora Mundos Sociais, 2018
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
urn:nbn:se:mdh:diva-38578 (URN)10.19255/JMPM01512 (DOI)2-s2.0-85041014343 (Scopus ID)
Available from: 2018-02-08 Created: 2018-02-08 Last updated: 2018-02-08Bibliographically approved
Chirumalla, K., Oghazi, P. & Parida, V. (2018). Social media engagement strategy: Investigation of marketing and R & D interfaces in manufacturing industry. Industrial Marketing Management, 74, 138-149
Open this publication in new window or tab >>Social media engagement strategy: Investigation of marketing and R & D interfaces in manufacturing industry
2018 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 74, p. 138-149Article in journal (Refereed) Published
Abstract [en]

Research shows that effective marketing and R&D interface is pivotal in a company's new product development performance and future competitiveness. The increased popularity of social media promised to enhance interaction, collaboration, and networking between the two functions. However, there is limited knowledge regarding the key activities, infrastructure requirements, and potential benefits of social media in the marketing and R&D interface. This study aims to advance the current understanding of social media engagement strategies, which facilitates improved marketing and R&D interfaces and ultimately NPD performance for manufacturing companies. Based on a multiple-case study in two manufacturing companies, this study first presents the role of social media in facilitating improved marketing and R&D interface within a B2B context. Second, it presents the adoption process of the social media engagement strategy for an evolving marketing and R&D interface. The adoption process is divided into three phases, namely coordination, cooperation, and coproduction, to provide detailed insights regarding full-scale social media engagement. Taken together, the study provides novel insights into industrial marketing management literature by exemplifying the role of social media and proposing a systematic social engagement strategy for improved marketing and R&D interface in the manufacturing industry.

Keywords
New product development, Marketing-R&D interface, Cross-functional integration, Social media, B2B social media, Social media engagement, Engagement strategy, R&D-marketing, Social media marketing
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
urn:nbn:se:mdh:diva-38631 (URN)10.1016/j.indmarman.2017.10.001 (DOI)000449894200012 ()2-s2.0-85033499165 (Scopus ID)
Projects
XPRES - Excellence in Production Research
Available from: 2018-03-06 Created: 2018-03-06 Last updated: 2018-12-18Bibliographically approved
Andersson Schaeffer, J., Bjelkemyr, M., Chirumalla, K. & Eriksson, Y. (2018). The emergence of socio-material assemblages in a university, company, and municipality collaboration. In: Proceedings of the European Conference on e-Learning, ECEL: . Paper presented at 17th European Conference on e-Learning, ECEL 2018, 1 November 2018 through 2 November 2018 (pp. 506-512). Academic Conferences Limited
Open this publication in new window or tab >>The emergence of socio-material assemblages in a university, company, and municipality collaboration
2018 (English)In: Proceedings of the European Conference on e-Learning, ECEL, Academic Conferences Limited , 2018, p. 506-512Conference paper, Published paper (Refereed)
Abstract [en]

In this paper we report on an attempt to let students, companies, and organisations themselves discover the kinds of technologies that could be useful when co-producing knowledge in a Master’s-level course in innovation and design. Traditionally, and for various good reasons such as security and stability, universities have had certain online tools and systems for collaboration, while companies and municipalities have had others. These systems support internal communication within organisations but do not necessarily enhance communication with external contacts. This use of different systems creates barriers to the iterative, recurring, convenient, non-hierarchical, and open online collaboration needed in an innovative design process involving multiple stakeholders. During a ten-week Master’s-level course in innovation and design in 2016 and 2017 the 38 students divided into five project groups established contact with five companies and organisations and could choose their own online tools in dialogue with them. This paper presents the students’ and organisations’ emerging practices during the process based on observations and reflective evaluations conducted during and after the course. The results are discussed in light of how socio-material assemblages formed in this special setting and how the results might be used to improve the teaching of online literacy in design collaboration. The result indicates that for co-production of knowledge in innovation and design projects, three new social media literacies would be useful: meta communication, peak performance, and design awareness.

Place, publisher, year, edition, pages
Academic Conferences Limited, 2018
Keywords
Blended learning, Design collaboration, Online literacy, Socio-material assemblages, Curricula, Hierarchical systems, Online systems, Students, Co-production of knowledge, Internal communications, On-line collaborations, Security and stability, E-learning
National Category
Media and Communications Educational Sciences
Identifiers
urn:nbn:se:mdh:diva-41776 (URN)2-s2.0-85057951310 (Scopus ID)9781912764075 (ISBN)
Conference
17th European Conference on e-Learning, ECEL 2018, 1 November 2018 through 2 November 2018
Available from: 2018-12-20 Created: 2018-12-20 Last updated: 2018-12-20Bibliographically approved
Lindhult, E., Chirumalla, K., Oghazi, P. & Parida, V. (2018). Value logics for service innovation: practice-driven implications for service-dominant logic. Service Business: An International Journal, 12(3), 457-481
Open this publication in new window or tab >>Value logics for service innovation: practice-driven implications for service-dominant logic
2018 (English)In: Service Business: An International Journal, ISSN 1862-8516, E-ISSN 1862-8508, Vol. 12, no 3, p. 457-481Article in journal (Refereed) Published
Abstract [en]

Service-dominant logic (SDL) provides a conceptual understanding of and widens the view on value creation in service innovation for product-centric companies. However, empirical research linking SDL and service innovation is still limited albeit expanding. This study provides insights beyond existing discussions on product and service dimensions using the theoretical lens of the value logic perspective. More specifically, the purpose of this study is to examine how value can be understood, targeted, and created in the pursuit of service innovation by product-centric manufacturing companies. Building on a previous investigation of two multinational product-centric manufacturing companies, this paper identifies and develops a theoretical model to describe the space shift in service innovation with four different kinds of value logics, namely, product-based value logic, service-based value logic, virtual-based value logic, and systemic-based value logic. Using a digitalization-driven new service innovation, namely the My Control System, which is a web-based service delivery platform, this paper describes space shifts to enhance value through four value logics as efforts. Further, challenges associated with different value logics are described in terms of complexity traps and service gaps. The study also contributes to bridging the gap between SDL theory and practice by developing a midrange theoretical model for value creation as a specification and amendment to SDL that supports SDL-guided service innovation and servitization in practice.

Keywords
Servitization, Product service system, Advance services, Value co-creation, Digitalization, Business model innovation
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
urn:nbn:se:mdh:diva-38630 (URN)10.1007/s11628-018-0361-1 (DOI)000440150700002 ()2-s2.0-85040765717 (Scopus ID)
Projects
XPRES - Excellence in Production ResearchSIMGIC - Service Innovation Management in Global Industrial Companies
Available from: 2018-03-06 Created: 2018-03-06 Last updated: 2018-11-05Bibliographically approved
Chirumalla, K. (2017). Challenges in managing new product introduction projects: An explorative case study. In: Proceedings of the International Conference on Engineering Design, ICED Volume 2: . Paper presented at 21st International Conference on Engineering Design ICED17, 21 Aug 2017, Vancouver, Canada (pp. 259-268). , 2, Article ID DS87-2.
Open this publication in new window or tab >>Challenges in managing new product introduction projects: An explorative case study
2017 (English)In: Proceedings of the International Conference on Engineering Design, ICED Volume 2, 2017, Vol. 2, p. 259-268, article id DS87-2Conference paper, Published paper (Refereed)
Abstract [en]

In today’s market conditions, manufacturing companies are under pressure to constantly launch new products or product variants to the market in short intervals. The introduction of new products poses managerial implications on the existing production systems and their processes. Hence, the production organisations are increasingly involving in the new product development since the beginning of the project as they are responsible for the product introduction. The project management of new product introduction therefore play a significant role in the success of new product development. The existing literature covers a wide range of issues and disturbances in the product introduction process in different industries. However, little research exists on the management of new product introduction projects from a project management perspective especially from the viewpoint of production. Based on a case study at a manufacturing company, this paper examines the challenges in managing new product introduction projects in the production organisation. The study identified nine key challenges in the management of new product introduction projects which are associated to the resources, time-readiness and schedule, gated administration, ways of working, communication and time-sharing, learning, business case, co-ordination and alignment, and competences.

Keywords
New product development, product introduction, project management, industrialisation, production system development.
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
urn:nbn:se:mdh:diva-35466 (URN)000455237100027 ()2-s2.0-85029759993 (Scopus ID)
Conference
21st International Conference on Engineering Design ICED17, 21 Aug 2017, Vancouver, Canada
Projects
XPRESOrganizing Experience Feedback Loops for Production Innovation (FeedInn)
Available from: 2017-06-12 Created: 2017-06-12 Last updated: 2019-03-29Bibliographically approved
Chirumalla, K. (2017). Clarifying Feedback Loops Concept for Innovation Capability: A Literature Review. In: XXVIII ISPIM Innovation Conference ISPIM 2017: . Paper presented at XXVIII ISPIM Innovation Conference ISPIM 2017, 18 Jun 2017, Vienna, Austria.
Open this publication in new window or tab >>Clarifying Feedback Loops Concept for Innovation Capability: A Literature Review
2017 (English)In: XXVIII ISPIM Innovation Conference ISPIM 2017, 2017Conference paper, Published paper (Refereed)
National Category
Computer Systems
Identifiers
urn:nbn:se:mdh:diva-35467 (URN)
Conference
XXVIII ISPIM Innovation Conference ISPIM 2017, 18 Jun 2017, Vienna, Austria
Projects
Organizing Experience Feedback Loops for Production Innovation (FeedInn)
Available from: 2017-06-12 Created: 2017-06-12 Last updated: 2017-06-12Bibliographically approved
Chirumalla, K. (2017). Experience Feedback Loops in the New Product Introduction Process. In: 24TH INTERNATIONAL CONFERENCE ON PRODUCTION RESEARCH (ICPR): . Paper presented at 24th International Conference on Production Research ICPR'17, 28 Jul 2017, Poznan, Poland (pp. 44-50).
Open this publication in new window or tab >>Experience Feedback Loops in the New Product Introduction Process
2017 (English)In: 24TH INTERNATIONAL CONFERENCE ON PRODUCTION RESEARCH (ICPR), 2017, p. 44-50Conference paper, Published paper (Refereed)
Series
DEStech Transactions on Engineering and Technology Research, ISSN 2475-885X
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
urn:nbn:se:mdh:diva-35468 (URN)000426981800013 ()978-1-60595-507-0 (ISBN)
Conference
24th International Conference on Production Research ICPR'17, 28 Jul 2017, Poznan, Poland
Projects
Organizing Experience Feedback Loops for Production Innovation (FeedInn)
Available from: 2017-06-08 Created: 2017-06-08 Last updated: 2018-04-12Bibliographically approved
Chirumalla, K. (2017). Lessons Learned Practice in a Complex Production Environment. In: Tomas Backström, Anders Fundin, Peter E. Johansson (Ed.), Book Innovative Quality Improvement in Operations: (pp. 113-130). Springer
Open this publication in new window or tab >>Lessons Learned Practice in a Complex Production Environment
2017 (English)In: Book Innovative Quality Improvement in Operations / [ed] Tomas Backström, Anders Fundin, Peter E. Johansson, Springer, 2017, p. 113-130Chapter in book (Other academic)
Abstract [en]

Lessons learned practice is a well-known method embraced by many companies to enhance continuous learning in their organizational routines and day-to-day work. The extant literature presents a mix of several lessons learned approaches from different disciplines. However, the approaches fail to address the distinct, complex settings that arise in production and operation phases. Thus, there is a need for rethinking of lessons learned practice in a complex production environments. Based on case studies in the aerospace industry, this chapter presents a new method for lessons learned practice, which includes a standard, seven-step representation format, together with guidelines, using videos as an enabling media. The seven-steps are: lesson learned statement, working context, task description, what went wrong or what went well, lesson learned, lesson learned measures, and applicability and delimitations. The method intends to capture a single learning point with specific recommendations, promoting process-based rather than a project-based learning. The chapter presents results from the validation of this new method in industrial setting. The validation shows that the method is beneficial in capturing lessons from skill-oriented activities in narrative form by visually showing and telling defects, problems, or improvements in complex products and associated actions in production or product support phases. The method supports exploration processes at the individual level with the creation of new knowledge with a richer context and so support exploitation processes and activities at the organizational level.

Place, publisher, year, edition, pages
Springer, 2017
Series
International Series in Operations Research & Management Science, ISSN 0884-8289
National Category
Computer Systems
Identifiers
urn:nbn:se:mdh:diva-35499 (URN)10.1007/978-3-319-55985-8_7 (DOI)2-s2.0-85024493040 (Scopus ID)978-3-319-55984-1 (ISBN)
Available from: 2017-06-08 Created: 2017-06-08 Last updated: 2017-08-10Bibliographically approved
Eriksson, Y., Bjelkemyr, M., Chirumalla, K. & Schaeffer Andersson, J. (2017). Teachers' role in blended learning: The emperor's new clothes?. In: Proceedings of the European Conference on e-Learning, ECEL: . Paper presented at 16th European Conference on e-Learning, ECEL 2017, 26 October 2017 through 27 October 2017 (pp. 163-168). Academic Conferences Limited
Open this publication in new window or tab >>Teachers' role in blended learning: The emperor's new clothes?
2017 (English)In: Proceedings of the European Conference on e-Learning, ECEL, Academic Conferences Limited , 2017, p. 163-168Conference paper, Published paper (Refereed)
Abstract [en]

From a theoretical perspective, this paper problematizes the future role of teachers in higher education, especially in the Swedish context, placing opportunities and raised challenges by blended learning in a historical context of distance education. Distance education was introduced in the late 19th century and has been offered by two main actors in Sweden: the correspondence school Hermods and universities. It has been viewed as a part of life-long learning, a concept introduced in the 1960s. The correspondence schools offered elementary education courses, and in-service training for various professions, while universities largely focused on higher education but also provided education or training commissioned by other organizations. Recently, the teaching requirements and role of the teacher in distance education have changed dramatically, from formulating exercises and commenting on students' work to giving videotaped lectures in English for an open audience. However, there is still a lack of appropriate guidance for teachers on effective pedagogical practice in the new settings. Specifically, there is an increasing need to support teachers in designing and creating effective videotaped lectures that are accessible for a dispersed audience. The TED talks seem to provide a role model for performance as a lecturer, but the average teacher hardly has time to both prepare regular face-to-face lectures and distance lectures, e.g. extensively rehearse before recording. The paper discusses how the challenges of future roles of teachers can be met when lecturing in front of a camera.

Place, publisher, year, edition, pages
Academic Conferences Limited, 2017
Keywords
Blended-learning, Correspondence school, Distance education, Recorded lectures, E-learning, Education computing, Societies and institutions, Teaching, Video recording, Blended learning, Distance lecture, Elementary education, In-service training, Life long learning, Pedagogical practices, Education
National Category
Educational Sciences
Identifiers
urn:nbn:se:mdh:diva-37529 (URN)2-s2.0-85037544162 (Scopus ID)9781911218593 (ISBN)
Conference
16th European Conference on e-Learning, ECEL 2017, 26 October 2017 through 27 October 2017
Available from: 2017-12-22 Created: 2017-12-22 Last updated: 2017-12-22Bibliographically approved
Eriksson, Y., Bjelkemyr, M., Chirumalla, K. & Andersson Schaeffer, J. (2017). Teachers' Role in Blended Learning: The Emperor's new Clothes?. In: Mesquita, A Peres, P (Ed.), PROCEEDINGS OF THE 16TH EUROPEAN CONFERENCE ON E-LEARNING (ECEL 2017): . Paper presented at 16th European Conference on e-Learning (ECEL), OCT 26-27, 2017, Polytechn Porto, Porto Accounting & Business Sch, Porto, PORTUGAL (pp. 163-168). ACAD CONFERENCES LTD
Open this publication in new window or tab >>Teachers' Role in Blended Learning: The Emperor's new Clothes?
2017 (English)In: PROCEEDINGS OF THE 16TH EUROPEAN CONFERENCE ON E-LEARNING (ECEL 2017) / [ed] Mesquita, A Peres, P, ACAD CONFERENCES LTD , 2017, p. 163-168Conference paper, Published paper (Refereed)
Abstract [en]

From a theoretical perspective, this paper problematizes the future role of teachers in higher education, especially in the Swedish context, placing opportunities and raised challenges by blended learning in a historical context of distance education. Distance education was introduced in the late 19th century and has been offered by two main actors in Sweden: the correspondence school Hermods and universities. It has been viewed as a part of life-long learning, a concept introduced in the 1960s. The correspondence schools offered elementary education courses, and in-service training for various professions, while universities largely focused on higher education but also provided education or training commissioned by other organizations. Recently, the teaching requirements and role of the teacher in distance education have changed dramatically, from formulating exercises and commenting on students' work to giving videotaped lectures in English for an open audience. However, there is still a lack of appropriate guidance for teachers on effective pedagogical practice in the new settings. Specifically, there is an increasing need to support teachers in designing and creating effective videotaped lectures that are accessible for a dispersed audience. The TED talks seem to provide a role model for performance as a lecturer, but the average teacher hardly has time to both prepare regular face-to-face lectures and distance lectures, e.g. extensively rehearse before recording. The paper discusses how the challenges of future roles of teachers can be met when lecturing in front of a camera.

Place, publisher, year, edition, pages
ACAD CONFERENCES LTD, 2017
Series
Proceedings on the European Conference of e-Learning, ISSN 2048-8637
Keywords
distance education, correspondence school, blended-learning, recorded lectures
National Category
Educational Sciences
Identifiers
urn:nbn:se:mdh:diva-42996 (URN)000457842600022 ()978-1-911218-60-9 (ISBN)
Conference
16th European Conference on e-Learning (ECEL), OCT 26-27, 2017, Polytechn Porto, Porto Accounting & Business Sch, Porto, PORTUGAL
Available from: 2019-03-29 Created: 2019-03-29 Last updated: 2019-03-29Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-7512-4425

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