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Ćwikła, M. & Lindell, E. (2023). Images of the “future of work”. A discourse analysis of visual data on the internet. Futures: The journal of policy, planning and futures studies, 153, Article ID 103235.
Open this publication in new window or tab >>Images of the “future of work”. A discourse analysis of visual data on the internet
2023 (English)In: Futures: The journal of policy, planning and futures studies, ISSN 0016-3287, E-ISSN 1873-6378, Vol. 153, article id 103235Article in journal (Refereed) Published
Abstract [en]

This paper presents findings from a critical discourse analysis of visual data gathered in regular, monthly data sampling on Google, DuckDuckGo and Bing on the theme ‘the future of work’ that were published online on Polish and Swedish websites during 2018–2021. Visions about the future in the form of images create an archive of ideas on the potential directions of societal development, where discourse is present both in what is visible, and what is invisible. The study shows predominantly stereotypical framings of work by young office workers. Conclusions are drawn on how the future is visualized contrary to popular claims of job losses that are predicted to strike mainly the younger, middle-class population. In the images collected, humans appear as mainly content in a working life without manual labour, frustration or clutter, but also without leisure, displaying a lack of visions of an older workforce, as well as the possible role of humans as useful and fulfilled without work in the future.

Place, publisher, year, edition, pages
Elsevier Ltd, 2023
Keywords
Discourse analysis, Future of work, Technology, Visual analysis
National Category
Other Engineering and Technologies
Identifiers
urn:nbn:se:mdh:diva-64179 (URN)10.1016/j.futures.2023.103235 (DOI)001075694800001 ()2-s2.0-85169031574 (Scopus ID)
Available from: 2023-09-06 Created: 2023-09-06 Last updated: 2024-01-15Bibliographically approved
Lindell, E. & Ingvarsson, C. (2022). Community as discursive void in the organizational change process. In: : . Paper presented at NEON-dagene, Drammen, Norway, 22-24 November, 2022.
Open this publication in new window or tab >>Community as discursive void in the organizational change process
2022 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

In organizational change processes, shared meaning and understanding is crucial (Outila et al, 2019). But what if shared meaning is hindered due to a linguistically constructed discursive void (Tietze, Tansley & Helienek, 2017, p. 152)?

In this organizational change project, the management board of an academic institution wanted to explore conditions for organizational culture in the Post-Covid organization. During the pandemic, the premises had been emptied as both teaching and research was done remote. After initial difficulties, most employees had found new ways of working from distant and did not wish to go back to campus. However, management feared that the feeling of organizational community would get lost if employees did not meet in real life over time. 

In the beginning of 2022, the internal project 'Gemenskap på distans', translated to 'Community in remote work' was introduced. But as the project was presented, management experienced resistance among coworkers. Why? The answer might lie in the word community, that linguistically counters core values in both academic and Swedish culture. 

Community is described as ‘the social fabric’ of society (Westoby & Harris, 2020) or of the organization (Baptista et al, 2020). The word ‘community’ is most often used as a noun to describe a group on a mesolevel in society or organization, (Vartiainen, 2020, p. 227). Likewise, Baptista et al (2020, p. 3) separates understandings of workplace technologies in the “individual layer” from the “group and community layer”. Community can further be related to urban tribes of people sharing common cultures (Sennett, 2012). Stemming from a Christian theological viewpoint, Cobb (2007) describe communities as emergent through internal relations of belonging and point to the close relation between community and institution, using the term ‘person-in-community’ (p. 577) to acknowledge the lack of the individual in the single term ‘community’. 

A common translation of 'community' in Swedish academic literature would be 'gemenskap'(Lundberg, 2005; Räsänen, 2009). However, this translation is ambiguious, and leaning on a German translation, where the fundamental distinction between gemeinshaft (gemenskap) and gesellshaft (samhälle) must be emphasized (Asplund, 1991). Further pointing to a difference between 'gemenskap' and 'community', the Swedish word refers to a sense of positive belonging (Svenska akademins ordbok, 2022). During the past decades the Swedish culture has gone from holding strong collective values to individualistic values emphasizing the individual as autonomous in relation to community (Lundberg, 2005). Likewise, the Swedish word 'gemenskap' builds on the individual as sensing belonging - with the individual in the center of attention (Strang, 2014). 

Even if a word is untranslatable as language, it´s meaning could be understood by a native speakers of another language, if s/he shares un understanding of the figures of thought that the word embraces (Asplund, 1991). As shared meaning is negotiated, strategies for mutual understanding and bridging sensemaking between native speakers of different languages within an organization can be deployed (Outila et al., 2019; Tietze, Tansley & Helienek, 2017). This study aims to explore such a translating process of the discursive void of community in a Post-pandemic academic organization. 

National Category
Other Social Sciences
Identifiers
urn:nbn:se:mdh:diva-61331 (URN)
Conference
NEON-dagene, Drammen, Norway, 22-24 November, 2022
Available from: 2022-12-16 Created: 2022-12-16 Last updated: 2024-02-07Bibliographically approved
Hallin, A., Lindell, E., Jonsson, B. & Uhlin, A. (2022). Digital transformation and power relations. Interpretative repertoires of digitalization in the Swedish steel industry. Scandinavian Journal of Management, 38(1), Article ID 101183.
Open this publication in new window or tab >>Digital transformation and power relations. Interpretative repertoires of digitalization in the Swedish steel industry
2022 (English)In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 38, no 1, article id 101183Article in journal (Refereed) Published
Abstract [en]

This study focuses on how ideas of ‘digitalization’ are discursively constructed in the Swedish steel industry. Using a discursive psychology approach, we identify seven interpretative repertoires in the discursive practicing of digitalization: everyone-else, speed, competition, job loss, control, safety, and equality. Examining their functions and effects, we show that not only is digital transformation constructed as more productive, efficient, competitive, technologically advanced, safe, and equal, it also involves a shift towards the blue-collar worker being more vulnerable; a construction where she is able-minded but lonely, physically fragile, obtuse and unreliable, and a victim of a development beyond her control, forcing of her to acquire new competence. We conclude that this reproduces asymmetrical power relations between workers and companies, pushing the challenges of digital transformation to the workers. At the same time, we also see how these local discourses hold a possibility of tempering this asymmetry through the construct of togetherness of different contexts, bodies, and hierarchal levels, thus connecting steel industry workers of the future through the use of digital technology. 

Place, publisher, year, edition, pages
Elsevier Ltd, 2022
Keywords
Digital transformation, Digitalization, Discourse psychology analysis, Interpretative repertoire, Steel industry
National Category
Social Sciences Work Sciences
Identifiers
urn:nbn:se:mdh:diva-56660 (URN)10.1016/j.scaman.2021.101183 (DOI)000779418100002 ()2-s2.0-85119581214 (Scopus ID)
Available from: 2021-12-16 Created: 2021-12-16 Last updated: 2023-09-15Bibliographically approved
Lindell, E., Popova, I. & Uhlin, A. (2022). Digitalization of office work - an ideological dilemma of structure and flexibility. Journal of Organizational Change Management, 35(8), 103-114
Open this publication in new window or tab >>Digitalization of office work - an ideological dilemma of structure and flexibility
2022 (English)In: Journal of Organizational Change Management, ISSN 0953-4814, E-ISSN 1758-7816, Vol. 35, no 8, p. 103-114Article in journal (Refereed) Published
Abstract [en]

Purpose The ongoing "digitalization of work" is one of the major phenomena shaping contemporary organizations. The aim of this study is to explore linguistic constructs of white-collar workers (WCWs) related to their use of digital tools. Design/methodology/approach The framework of ideological dilemmas (Billig et al., 1988) is mobilized to investigate the conflicting demands WCW interviewees construct when describing the ongoing digitalization of their office work. Findings This study shows how "digitalization of work" is enforcing an organizational ideological dilemma of structure and flexibility for WCWs. In the digital workplace, this dilemma is linguistically expressed as the individual should be, or should want to be, both flexible and structured in her work. Practical implications The use of language exposes conflicting ideals in the use of digital tools that might increase work-life stress. Implications for managers include acknowledging the dilemmas WCWs face in digitalized organizations and supporting them before they embark upon a digitalization journey. Originality/value The study shows that the negotiation between competing organizational discourses is constructed irrespective of hierarchical positions; the organizations digital maturity; private or public sector; or country. The study confirms contradictory ideological claims as "natural" and unquestionable in digitalized officework.

Place, publisher, year, edition, pages
EMERALD GROUP PUBLISHING LTD, 2022
Keywords
Digitalization of work, White-collar worker, Discourse analysis, Ideological dilemma
National Category
Social Work
Identifiers
urn:nbn:se:mdh:diva-59922 (URN)10.1108/JOCM-01-2022-0014 (DOI)000851255000001 ()2-s2.0-85137890248 (Scopus ID)
Available from: 2022-09-14 Created: 2022-09-14 Last updated: 2022-11-09Bibliographically approved
Lindell, E. & Crevani, L. (2022). Employers’ Relational Work on Social Media. Nordic Journal of Working Life Studies, 12(3), 63-82
Open this publication in new window or tab >>Employers’ Relational Work on Social Media
2022 (English)In: Nordic Journal of Working Life Studies, E-ISSN 2245-0157, Vol. 12, no 3, p. 63-82Article in journal (Refereed) Published
Abstract [en]

Given how social media are commonly used in contemporary Nordic countries, social media platforms are emerging as crucial for relational work between employers, employees, and potential employees. By means of a discursive psychology approach, this study investigates employers’ constructs of relational work on social media through the use of two interpretative repertoires: the repertoire of loss of control and the repertoire of ever-presence. The consequences of these interpretative repertoires are a masking of power relations, especially between employers and young employees in precarious labor market positions and those with limited digital knowledge or financial means. Further, the positioning of social media as part of a private sphere of life means the invasion of not only employees’, but also managers’ private time and persona. The result of this study hence calls for the need to understand relational work on social media as part of normative managerial work.

Place, publisher, year, edition, pages
Roskilde University, 2022
National Category
Other Social Sciences
Identifiers
urn:nbn:se:mdh:diva-56936 (URN)10.18291/njwls.130261 (DOI)000865411500005 ()2-s2.0-85138032543 (Scopus ID)
Available from: 2022-01-14 Created: 2022-01-14 Last updated: 2024-01-17Bibliographically approved
Andersson, C., Crevani, L., Hallin, A., Ingvarsson, C., Ivory, C., Lammi, I. J., . . . Uhlin, A. (2021). Hyper-Taylorism and third-order technologies: Making sense of the transformation of work and management in a post-digital era. In: Management and Information Technology after Digital Transformation: (pp. 63-71). Taylor and Francis
Open this publication in new window or tab >>Hyper-Taylorism and third-order technologies: Making sense of the transformation of work and management in a post-digital era
Show others...
2021 (English)In: Management and Information Technology after Digital Transformation, Taylor and Francis , 2021, p. 63-71Chapter in book (Other academic)
Place, publisher, year, edition, pages
Taylor and Francis, 2021
National Category
Business Administration
Identifiers
urn:nbn:se:mdh:diva-56505 (URN)10.4324/9781003111245-8 (DOI)2-s2.0-85118349176 (Scopus ID)9781000451610 (ISBN)9780367612764 (ISBN)
Available from: 2021-11-11 Created: 2021-11-11 Last updated: 2023-10-31Bibliographically approved
Höglund, L. & Lindell, E. (2020). Discourse and discourse analysis. In: U. Eriksson-Zetterkvist, M. Hansson, F. Nilsson (Ed.), Theories and Perspectives in Business Administration: . Lund: Studentlitteratur AB
Open this publication in new window or tab >>Discourse and discourse analysis
2020 (Swedish)In: Theories and Perspectives in Business Administration / [ed] U. Eriksson-Zetterkvist, M. Hansson, F. Nilsson, Lund: Studentlitteratur AB, 2020Chapter in book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur AB, 2020
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
urn:nbn:se:mdh:diva-49804 (URN)9789144127088 (ISBN)
Available from: 2020-08-27 Created: 2020-08-27 Last updated: 2022-11-08Bibliographically approved
Johansson, J., Asztalos Morell, I. & Lindell, E. (2020). Gendering the digitalized metal industry. Gender, Work and Organization, 32(6), 523-544
Open this publication in new window or tab >>Gendering the digitalized metal industry
2020 (English)In: Gender, Work and Organization, ISSN 0968-6673, E-ISSN 1468-0432, Vol. 32, no 6, p. 523-544Article in journal (Refereed) Published
National Category
Business Administration
Identifiers
urn:nbn:se:mdh:diva-49810 (URN)10.1111/gwao.12489 (DOI)000544176000001 ()2-s2.0-85087301983 (Scopus ID)
Projects
Digitalisering av managment - DigMa
Available from: 2020-08-27 Created: 2020-08-27 Last updated: 2021-01-04Bibliographically approved
Lindell, E. (2019). Creating a Space of One´s Own: On women writers resisting and adopting the changing work life landscape. In: : . Paper presented at Nordic Academy of Management Conference, Vaasa 2019.
Open this publication in new window or tab >>Creating a Space of One´s Own: On women writers resisting and adopting the changing work life landscape
2019 (English)Conference paper, Oral presentation only (Refereed)
National Category
Economics and Business
Identifiers
urn:nbn:se:mdh:diva-45572 (URN)
Conference
Nordic Academy of Management Conference, Vaasa 2019
Available from: 2019-10-16 Created: 2019-10-16 Last updated: 2019-10-16Bibliographically approved
Wittbom, E., Lindell, E. & Karlsson, F. (2019). Styrning i rollen som samhällsutvecklare: slutrapport från en studie inom Trafikverket. Stockholm
Open this publication in new window or tab >>Styrning i rollen som samhällsutvecklare: slutrapport från en studie inom Trafikverket
2019 (Swedish)Report (Other academic)
Abstract [sv]

Hur stödjer ett internt styrnings- och ledningssystem rollen som samhällsutvecklare? Det är den övergripande forskningsfrågan i vår treåriga studie av Trafikverkets verksamhetsstyrning. För att kunna förstå styrningen i relation till samhällsutvecklarrollen har vi i denna delstudie valt att fokusera på regeringens krav att FN:s Agenda 2030 för hållbar utveckling ska integreras i alla politikområden genom de ordinarie styrprocesserna.

Till denna kvalitativa studie med en tolkande ansats har vi hämtat empiri i dokument, intervjuer och observationer vid workshops och seminarier. Studien har pågått samtidigt som myndigheten genomför genomgripande förändringar av sitt interna styrnings- och ledningssystem. Trafikverket inför en ny strategisk inriktning som kommer att påverka verksamhetens förmåga att genomföra sina uppdrag. Vision och verksamhetsidé ligger dock fast och visar att Trafikverket har valt att vidga perspektivet på sitt uppdrag – från samhällsbyggare till samhällsutvecklare:

"Alla kommer fram smidigt, grönt och tryggt. Vi är samhällsutvecklare som varje dag utvecklar och förvaltar smart infrastruktur. Vi gör det i samverkan med andra aktörer för att underlätta livet i hela Sverige."

En av våra slutsatser är att det är den strategiska styrningen som avgör hur väl samhällsutvecklarrollen kan tillämpas. Det handlar om att arbeta med ett tydligt utifrån-och-in-perspektiv med hjälp av omvärldsanalys och samverkan med olika aktörer på en så kallad adaptiv arena, där de interna förutsättningarna i olika organisationer möter gemensamma externa krav. Effekterna av både det egna arbetet och andra aktörers påverkan fångas då för att utvärdera om det som pågår kan leda till samhällsnytta. Samhällsutvecklarrollen underlättar när det gäller att skapa och upprätthålla goda relationer med andra aktörer. Sådana relationer är väsentliga för att kunna ta väl grundade beslut för samhällsutvecklingen på både kort och lång sikt.

Samhällsutvecklarrollen gör det möjligt för verksamheten att förses den kompetens som krävs för att kunna vara både byggare och utvecklare av samhället. Men rollen innebär också att styra samverkan med andra organisationer som har kompletterande kompetenser. Samtidigt behöver alla egna tillgängliga resurser användas på ett kostnadseffektivt sätt. Ordning och reda i ekonomin kräver kontroll av kostnadseffektiva, rättssäkra och demokratiska metoder. Effektivitet – särskilt yttre effektivitet – uppnås genom att arbeta strategiskt för att gemensamt med andra skapa ett tillgängligt transportsystem.

Genom att samtidigt styra utifrån-och-in och inifrån-och-ut finns både öppenheten för nytänkande och kontroll över att tilldelade medel används på ett tillitsfullt sätt. Vi kan också se att valet av det vidare perspektiv som samhällsutvecklarrollen innebär stödjer Trafikverkets förmåga att klara de komplexa uppdrag som regeringen ger dem. Samhällsutvecklarrollen öppnar en adaptiv arena för att hantera omvärldsförändringar på kort och lång sikt med rätt kompetens, nytänkande och innovation. Resultaten visar att det interna styrsystemet främst stödjer den operativa verksamheten medan strategiskt tänkande gynnar samhällsutvecklarrollen och bidrar till en hållbar samhällsutveckling. 

Place, publisher, year, edition, pages
Stockholm: , 2019. p. 58
Series
AES Rapport ; 2019:1
Keywords
verksamhetsstyrning, offentlig sektor
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:mdh:diva-45568 (URN)978-91-981634-8-3 (ISBN)
Funder
Swedish Transport Administration
Available from: 2019-10-16 Created: 2019-10-16 Last updated: 2019-10-16Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-6955-8350

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