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Swenberg, ThorbjörnORCID iD iconorcid.org/0000-0003-2006-4522
Publications (7 of 7) Show all publications
Swenberg, T. (2013). Media Production or Audiovisual Design?. In: Ali Simsek, Agah Gumus, Fahme Dabaj (Ed.), : . Paper presented at International Conference on Communication, Media, Technology and Design (pp. 128-134).
Open this publication in new window or tab >>Media Production or Audiovisual Design?
2013 (English)In: / [ed] Ali Simsek, Agah Gumus, Fahme Dabaj, 2013, p. 128-134Conference paper, Published paper (Other academic)
Abstract [en]

Media production includes many moments of creative work that would be best addressed as audiovisual design. The two paradigmatic understandings of design, ‘design-as-problem-solving’ (Simon, 1996), and ‘design-as-meaning-creation’ (Krippendorf, 1995), have bearing on those work-moments. The issues dealt with during those media production work-moments, as well as the problems to solve and the characteristics of the work-processes in use, resemble issues, problems and process characteristics familiar within design work (Sato & Poggenpohl, 2009).From a perspective of communication, audiovisual communication preferably is addressed as multimodal (Kress & van Leeuwen, 2001) where both strata, design and production, are considered to make important impact on a message.This paper discusses the theoretical implications of considering media production as audiovisual communication during its process of being created, where design is an integrated part of that process. The benefits of considering media production as audiovisual design are proposed from a design research perspective, and are compared with other perspectives.

National Category
Design Studies on Film Media Engineering
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-22339 (URN)
Conference
International Conference on Communication, Media, Technology and Design
Funder
EU, European Research Council
Available from: 2013-11-01 Created: 2013-11-01 Last updated: 2015-12-22Bibliographically approved
Swenberg, T. & Eriksson, P. E. (2012). Creative Space in Contemporary Swedish Moving Image Production. Journal of Integrated Design & Process Science, 16(4), 55-72
Open this publication in new window or tab >>Creative Space in Contemporary Swedish Moving Image Production
2012 (English)In: Journal of Integrated Design & Process Science, ISSN 1092-0617, E-ISSN 1875-8959, Vol. 16, no 4, p. 55-72Article in journal (Refereed) Published
Abstract [en]

Production of moving images is turning completely digital. This leads to new possibilities and new constraints for creativity within film and TV production chains.

This paper describes professionals’ current comprehension of the consequences of the shift from celluloid to digital technologies, within the Swedish Moving Image Industry. New technologies bring new workflows, new design processes and new constraints.

We aim to illuminate factors that affect design creativity in digital moving image production, by addressing questions about production related responses to the digital turn as well as the affects of such responses on creativity.

Inspired by Ingar Brinck’s creativity theories (1999, 2007) we view aesthetic problem solving as a cognitive process and suggest creative spaces to be the critical phenomenon to manage. We also use organization theories, particularly the work of Katherine Miller (2011) to explain why creativity ought to be a primary management concern.

The empirical material used is semi-structured interviews with management personnel in Swedish moving image production companies. Outcomes include that the variety of digital formats available today is hard for crafts people to overview. This has brought costly workflow constraints that largely limit creativity.

We suggest a pre-production file format check-list as a tool to support design management.

Keywords
technological Shift, file formats, workflow, creativity, design management
National Category
Design Engineering and Technology
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-14085 (URN)10.3233/jid-2012-0003 (DOI)2-s2.0-84871213299 (Scopus ID)
Projects
New Design Processes in the Audiovisual Industry
Available from: 2012-01-27 Created: 2012-01-27 Last updated: 2017-12-08Bibliographically approved
Swenberg, T. (2012). Postproduction Agents: Audiovisual Design and Contemporary Constraints for Creativity. (Licentiate dissertation). Västerås: Mälardalen University
Open this publication in new window or tab >>Postproduction Agents: Audiovisual Design and Contemporary Constraints for Creativity
2012 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

Moving images and sounds are processed creatively after they have been recorded or computer generated. These processes consists of design activities carried out by workers that hold ‘agency’ through the crafts they exercise, because these crafts are defined by the Moving Image Industry and are employed in practically the same way regardless of company.

This thesis explores what material constraints there are for such creativity in contemporary Swedish professional moving image postproduction. The central aspects concern digital material, workflow and design work as distributed activities. These aspects are coupled to production quality and efficiency at the postproduction companies where production takes place.

The central concept developed in this thesis is ‘creative space’ which links quality and efficiency in moving image production to time for creativity, capacity of computer tools, user skills and constitution of digital moving image material. Creative spaces are inhabited by design agents, and might expand or shrink due to material factors. Those changes are coupled to parallel changes in quality and efficiency.

Place, publisher, year, edition, pages
Västerås: Mälardalen University, 2012. p. 58
Series
Mälardalen University Press Licentiate Theses, ISSN 1651-9256 ; 148
Keywords
film production, moving image, audiovisual communication, information design, filmproduktion, rörlig bild, audiovisuell kommunikation, informationsdesign
National Category
Design Media Engineering Media and Communications
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-14083 (URN)978-91-7485-057-4 (ISBN)
Presentation
2012-02-24, TV-studion, Högskolan Dalarnas Mediehus, Kaserngården 15, Falun, 13:00 (Swedish)
Opponent
Supervisors
Projects
Audiovisuella Medier
Available from: 2012-01-27 Created: 2012-01-27 Last updated: 2013-12-03Bibliographically approved
Swenberg, T., Eriksson, P. E. & Yvonne, E. (2012). Workflow Management in Design Processes in Professional Audiovisual Production and Design Management Support. Paper presented at SPDS-2012 The Technology of Complex Systems. Society for Design and Process Science
Open this publication in new window or tab >>Workflow Management in Design Processes in Professional Audiovisual Production and Design Management Support
2012 (English)In: / [ed] Dr. Wolfgang Reisig, Dr. Sang Suh, Society for Design and Process Science , 2012Conference paper, Oral presentation only (Refereed)
Abstract [en]

This paper deals with the need for design management support within the Audiovisual Industry, due to the increasing variety of video file formats and codecs available to professionals. The amount of video file formats and codecs are referred to as ‘the file format jungle’ by moving image professionals, and needs to be navigated by managerial staff that are not electronic engineers or technicians, but responsible for audio-visual design work within film and TV production.

We have evaluated a prototype for a design management support tool that compares file formats and codecs for different production tools, with the help of Swedish moving image industry producers. The core principals of the support tool prototype are found to cohere with the needs for design management support within film and TV production, and the tool is therefore an option for commercial development.

Place, publisher, year, edition, pages
Society for Design and Process Science, 2012
Keywords
Creativity, Design Management Support, Audiovisual Design, Film/TV Production
National Category
Design Media Engineering
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-16542 (URN)
Conference
SPDS-2012 The Technology of Complex Systems
Projects
New Design Processes in the Audiovisual Indusrty
Available from: 2012-12-14 Created: 2012-12-14 Last updated: 2017-06-15Bibliographically approved
Eriksson, P., Eriksson, Y., Swenberg, T. & Sverrison, A. (2010). NEW DESIGN PROCESS MODELS FOR THE AUDIO VISUAL INDUSTRY: A DESIGN SCIENCE APPROACH. In: Stal - Le Cardinal Julie (Ed.), Proceedings of the 11th International Design Conference DESIGN 2010: . Paper presented at 11th International Design Conference (DISIGN) Location: Dubrovnik, CROATIA Date: MAY 17-20, 2010 (pp. 223-232). FSB-The Design Society
Open this publication in new window or tab >>NEW DESIGN PROCESS MODELS FOR THE AUDIO VISUAL INDUSTRY: A DESIGN SCIENCE APPROACH
2010 (English)In: Proceedings of the 11th International Design Conference DESIGN 2010 / [ed] Stal - Le Cardinal Julie, FSB-The Design Society , 2010, p. 223-232Conference paper, Published paper (Refereed)
Abstract [en]

This paper describes a project that aims to come up with a suggestion for guide-lines and new work- flow models concerning the demand of tailored content that influence every design process of moving images as well as the distribution of creative decisions within contemporary production organizations in the audio-visual industry. In this context we define creativity as the social and psychological process that enable people to generate new ideas and concepts or to come up with new associations between existing ideas and concepts. From a theoretical perspective, the purpose of this paper is to discuss new design processes and workflows in the production of moving images in order to establish a general comprehension describing contemporary digital production chains for moving images. A purpose of the project is to find and analyze the weak and problematic links of the production chain, in order to suggest a solution for the problems, namely a flexible workflow model for the production of moving images. By flexibility we mean an ability to adapt to new challenges and changes, both external and internal. We have recently initiated this unique collaborative research project that focuses on how small and mid-sized audio-visual production enterprises in Sweden have developed and are developing new design processes due to a number of recent socio-economic and technological challenges. For the first time a number of the front-line production companies in Sweden participates in a scientific research project on common issues. Research questions to be addressed: - Has digitalization of film/TV production increased the flexibility and responsiveness of the production system? - Does this lead to more diffuse or better-defined work-roles among individual film/TV-workers? - Do new workflows and the distribution of creativity lead to an actual decentralization of creative decisions and responsibility in the design process of moving images?

Place, publisher, year, edition, pages
FSB-The Design Society, 2010
Keywords
distributed creativity, design models, audio-visual design, film/TV-production
National Category
Engineering and Technology
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-13131 (URN)000301582200024 ()2-s2.0-84861484986 (Scopus ID)978-953-7738-03-7 (ISBN)
Conference
11th International Design Conference (DISIGN) Location: Dubrovnik, CROATIA Date: MAY 17-20, 2010
Available from: 2011-10-13 Created: 2011-10-13 Last updated: 2019-08-13Bibliographically approved
Swenberg, T. (2010). Visual Intention in Moving Image Editing and Eye-tracking Methodology: An exploratory study. In: Ebad Banissi, Stefan Bertschi, Remo Burkhard, John Counsell, Mohammad Dastbaz, Martin Eppler, Camilla Forsell, Georges Grinstein, Jimmy Johansson, Mikael Jern, Farzad Khosrowshahi, Francis T. Marchese, Carsten Maple, Richard Laing, Urska Cvek, Marjan Trut (Ed.), Proceedings of the International Conference on Information Visualisation 2010: . Paper presented at 2010 14th International Conference Information Visualisation, IV 2010; London; United Kingdom; 26 July 2010 through 29 July 2010 (pp. 381-387).
Open this publication in new window or tab >>Visual Intention in Moving Image Editing and Eye-tracking Methodology: An exploratory study
2010 (English)In: Proceedings of the International Conference on Information Visualisation 2010 / [ed] Ebad Banissi, Stefan Bertschi, Remo Burkhard, John Counsell, Mohammad Dastbaz, Martin Eppler, Camilla Forsell, Georges Grinstein, Jimmy Johansson, Mikael Jern, Farzad Khosrowshahi, Francis T. Marchese, Carsten Maple, Richard Laing, Urska Cvek, Marjan Trut, 2010, p. 381-387Conference paper, Published paper (Refereed)
Abstract [en]

Moving images production teams’ skills in directing the visual perception of viewers have been confirmed lately through eye-tracking methodology. One interest lies in explaining the use of different techniques by the production team for its realization of visual intentions. These intentions are however many in most moving images. This paper undertakes the development of a method for grasping the film or video editors’ intentions with the editing of moving images, and has been carried out as an exploratory study. The method suggested considers conventions of the trade, observational study with running screen-dump and proximate interviews with editors on specific edits, as well as the testing of moving image sequences where the intention of each edit point is known. The test is conducted on viewers, with the use of eye-tracking techniques. The findings are that the method should be useful in distinguishing between when the editors’ grip on the audience is firm, and when it is rather vague. But the method also suggests new aspects of understanding the viewers’ gazes when watching moving images.

National Category
Engineering and Technology
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-13139 (URN)10.1109/IV.2010.59 (DOI)000409984500056 ()2-s2.0-78449303355 (Scopus ID)9780769541655 (ISBN)
Conference
2010 14th International Conference Information Visualisation, IV 2010; London; United Kingdom; 26 July 2010 through 29 July 2010
Available from: 2011-10-13 Created: 2011-10-13 Last updated: 2018-08-13Bibliographically approved
Eriksson, P. E., Eriksson, Y. & Swenberg, T. Design Management Support for the Audiovisual Industry. Journal of Integrated Design & Process Science
Open this publication in new window or tab >>Design Management Support for the Audiovisual Industry
(English)In: Journal of Integrated Design & Process Science, ISSN 1092-0617, E-ISSN 1875-8959Article in journal (Refereed) In press
National Category
Media Engineering Design
Identifiers
urn:nbn:se:mdh:diva-17220 (URN)
Available from: 2012-12-19 Created: 2012-12-19 Last updated: 2018-03-20
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-2006-4522

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