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Publications (10 of 27) Show all publications
Herre, L., Kovala, T., Söder, L. & Lindh, C. (2022). Flexibility now or later?: Impact of market timing on flexibility and social welfare of demand response. Electricity Journal, 35(7), Article ID 107159.
Open this publication in new window or tab >>Flexibility now or later?: Impact of market timing on flexibility and social welfare of demand response
2022 (English)In: Electricity Journal, ISSN 1040-6190, E-ISSN 1873-6874, Vol. 35, no 7, article id 107159Article in journal (Refereed) Published
Abstract [en]

Demand side management enables flexible electricity consumers to participate in system services that contribute to enhanced integration of renewable energy sources. The specific market timing, pricing scheme and demand response program decide in which way consumers receive and react to incentives. Aside from pricing, several other parameters were found to greatly influence consumer response. Policy makers can improve the market design of wholesale and balancing markets. This would be a necessary tool to increase the demand side flexibility, but could also be used to allow better forecasts of production. Here, the impact of lead time on the flexibility of consumers is investigated and its impact on social welfare is estimated. The price elasticity of consumers can vary in different ways depending on the lead time and estimations may be uncertain. Therefore, the concept of a demand flexibility gap is proposed in order to quantify how the uncertainty of consumers’ responses may affect the social welfare of such a policy change. We recommend that lead time should be considered in electricity market design, e.g., in consecutive ahead markets in order to tap the full potential of flexibility from the demand side.

Place, publisher, year, edition, pages
Elsevier Inc., 2022
Keywords
Demand response, Electricity market design, Flexible consumers, Lead time, Price elasticity, Wind power integration
National Category
Economics and Business
Identifiers
urn:nbn:se:mdh:diva-59594 (URN)10.1016/j.tej.2022.107159 (DOI)2-s2.0-85133540434 (Scopus ID)
Available from: 2022-07-20 Created: 2022-07-20 Last updated: 2022-07-20Bibliographically approved
Johnstone, L. & Lindh, C. (2022). Sustainably sustaining (online) fashion consumption: Using influencers to promote sustainable (un)planned behaviour in Europe's millennials. Journal of Retailing and Consumer Services, 64, Article ID 102775.
Open this publication in new window or tab >>Sustainably sustaining (online) fashion consumption: Using influencers to promote sustainable (un)planned behaviour in Europe's millennials
2022 (English)In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 64, article id 102775Article in journal (Refereed) Published
Abstract [en]

This study explores if, how and through what channels millennials' sustainability values translate into action when it comes to fashion garments. By testing a research model on 448 European millennials, it contrasts extant theories of planned behaviour, finding that purchase intent is often guided by unintentional, non-linear processes wherein trust in intermediaries such as celebrity influencers, rather than the fashion retailers’ corporate social responsibility (CSR) approach condition behaviour. For fashion retailers, it suggests the strategic use of influencers to (un)consciously market sustainable garments. Its novelty is built on sustainably sustaining fashion consumption in a post-pandemic world, characterised by increased online sales.

Place, publisher, year, edition, pages
Elsevier Ltd, 2022
Keywords
(un)planned behaviour, Influencers, Millennials, Online consumer behaviour, Sustainable fashion, Trust
National Category
Economics and Business
Identifiers
urn:nbn:se:mdh:diva-56312 (URN)10.1016/j.jretconser.2021.102775 (DOI)000708679900014 ()2-s2.0-85117124305 (Scopus ID)
Available from: 2021-10-28 Created: 2021-10-28 Last updated: 2021-12-01Bibliographically approved
Drennan, T., Lindh, C. & Dreifalt, N. (2021). A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour. Journal of Customer Behavior, 20(4), 275-299
Open this publication in new window or tab >>A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour
2021 (English)In: Journal of Customer Behavior, ISSN 1475-3928, E-ISSN 1477-6421, Vol. 20, no 4, p. 275-299Article in journal (Refereed) Published
Abstract [en]

This study employs a mixed-method approach to online purchase intent in an international setting, with a combination of focus group interviews with a structural model based on a multi-national survey, consisting of 734 online consumers from 58 countries. Geographical borders make less of a difference online and call for an investigation regarding the effect of country of origin (COO) and brand preferences on purchase intent when consumers purchase online from foreign countries. Quantitative data analysis of the data set revealed that the effect on consumers' purchase intent and their openness to foreign countries and brand preferences are conditionally intertwined. However, if little is known or top-of-mind during the purchase decision process, the brand and its image have greater weight, thus alluding to the need to assess further the fundamental judgments and decisions used in online purchase decisions. 

Keywords
BRAND PREFERENCE; COUNTRY OF ORIGIN; MIXED METHODS; ONLINE PURCHASING; OPENNESS TO FOREIGN COUNTRIES; PURCHASE INTENTION
National Category
Economics and Business
Identifiers
urn:nbn:se:mdh:diva-61053 (URN)10.1362/147539221x16206323664313 (DOI)
Available from: 2022-11-30 Created: 2022-11-30 Last updated: 2022-11-30Bibliographically approved
Hadjikhani, A. & Lindh, C. (2021). Digital love – inviting doubt into therelationship: the duality of digitalization effects on business relationships. Journal of business & industrial marketing, 36(10), 1729-1739
Open this publication in new window or tab >>Digital love – inviting doubt into therelationship: the duality of digitalization effects on business relationships
2021 (English)In: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 36, no 10, p. 1729-1739Article in journal (Refereed) Published
Abstract [en]

Purpose – This study aims to hypothesize that the implementation of information technology (IT) in industrial business relationships entails bothpositive and negative effects for the relationship’s continuation. The purpose is to study the digitalization of business relationships with a focus oneffects on commitment in context with uncertainty and cooperation.

Design/methodology/approach – Hypotheses are tested with data from 353 customer relationships in the industrial market. The model suggeststhe impact of IT on business relationship commitment.

Findings – The results show that IT use in industrial relationships has a direct impact on commitment, as well as an indirect effect via uncertaintyand cooperation, which both can increase as a result of IT use. When IT use increases uncertainty, it negatively impacts commitment, and when itincreases cooperation, the effect on commitment is positive.

Research limitations/implications – IT use in industrial relationships has a direct impact on commitment, as well as an indirect effect viauncertainty and cooperation, which both can increase as a result of IT use. When IT use increases uncertainty, it negatively impacts commitment,and when it increases cooperation, the effect on commitment is positive.

Practical implications – Awareness of the effect of IT use and the factors involved entails working with cooperative activities to counteract thenegative impact there may be if the IT leads to increased uncertainty. Companies need to have knowledge regarding the effect of IT use in each oftheir business relationships to manage them according to their given situation.

Originality/value – This study contributes to industrial marketing by demonstrating that digitalization can increase uncertainty and cooperation(differently), and they have different effects on commitment, thus that there is a “bright,” as well as “dark” side to it, evident in the businessrelationship dynamics.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2021
Keywords
Digitalization, IT-use, Commitment, Cooperation, Uncertainty, Business relationship
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
urn:nbn:se:mdh:diva-49945 (URN)10.1108/JBIM-05-2020-0227 (DOI)000566838200001 ()2-s2.0-85090159616 (Scopus ID)
Available from: 2020-09-08 Created: 2020-09-08 Last updated: 2022-03-02Bibliographically approved
Drennan, T., Lindh, C. & Rovira Nordman, E. (2021). Integrating research in master's programmes: Developing students' skills to embrace digitally transformed markets. In: Management and Information Technology after Digital Transformation: (pp. 238-248). Taylor and Francis
Open this publication in new window or tab >>Integrating research in master's programmes: Developing students' skills to embrace digitally transformed markets
2021 (English)In: Management and Information Technology after Digital Transformation, Taylor and Francis , 2021, p. 238-248Chapter in book (Other academic)
Place, publisher, year, edition, pages
Taylor and Francis, 2021
National Category
Educational Sciences
Identifiers
urn:nbn:se:mdh:diva-56504 (URN)10.4324/9781003111245-26 (DOI)2-s2.0-85118362366 (Scopus ID)9781000451610 (ISBN)9780367612764 (ISBN)
Available from: 2021-11-11 Created: 2021-11-11 Last updated: 2021-11-11Bibliographically approved
(2021). MER21, MDH's Evaluation for improved Research quality: Research evaluation conducted at Mälardalen University in 2020-21. Mälardalens högskola
Open this publication in new window or tab >>MER21, MDH's Evaluation for improved Research quality: Research evaluation conducted at Mälardalen University in 2020-21
2021 (English)Report (Other academic)
Place, publisher, year, edition, pages
Mälardalens högskola, 2021. p. 178
National Category
Educational Sciences
Identifiers
urn:nbn:se:mdh:diva-56037 (URN)978-91-7485-525-8 (ISBN)
Available from: 2021-09-29 Created: 2021-09-29 Last updated: 2021-10-15Bibliographically approved
Johnstone, L. & Lindh, C. (2021). Online E-Communication Channels: The Impact of CSR and Reviews on Purchase Intent. In: Springer Proceedings in Business and Economics: . Paper presented at 2nd Digital Marketing and eCommerce Conference, DMeC 2021, 29 June 2021 through 30 June 2021 (pp. 161-183). Springer Science and Business Media B.V.
Open this publication in new window or tab >>Online E-Communication Channels: The Impact of CSR and Reviews on Purchase Intent
2021 (English)In: Springer Proceedings in Business and Economics, Springer Science and Business Media B.V. , 2021, p. 161-183Conference paper, Published paper (Refereed)
Abstract [en]

The ever-growing online shopping environment provides an opportunity for companies of all sizes to reach expanding customer bases across borders. However, research on the factors influencing online purchase intent are limited, and even more from an international point of view given that geographical marketplace barriers are less evident online. This paper explores the various antecedents of online purchase intent in terms of e-communication strategies (e.g. corporate social responsibility [CSR], peer reviews and expert opinion) for international consumers. To approach this as a global phenomenon, an international dataset of 804 international online consumers is analysed. The study finds complexity in the actors and pathways that inform purchase intent in the online retail context. Particularly, it finds that a company’s CSR has no direct effect on purchase intent but is mediated by information received from online reviews by peers and experts as intermediary e-communications channels. This suggests that online retailers must consider other communication strategies, beyond the traditional buyer-seller dyad, to boost CSR perceptions and purchase intent. The study offers a first step to theorising the online retail context as an international phenomenon where traditional marketing concepts currently remain under-problematised.

Place, publisher, year, edition, pages
Springer Science and Business Media B.V., 2021
Keywords
CSR, E-communication strategies, E-WOM, Influencers, Online relationship marketing
National Category
Economics and Business
Identifiers
urn:nbn:se:mdh:diva-58811 (URN)10.1007/978-3-030-76520-0_18 (DOI)2-s2.0-85117145268 (Scopus ID)9783030765194 (ISBN)
Conference
2nd Digital Marketing and eCommerce Conference, DMeC 2021, 29 June 2021 through 30 June 2021
Available from: 2022-06-14 Created: 2022-06-14 Last updated: 2022-06-14Bibliographically approved
Khodabandeh, A. & Lindh, C. (2021). The importance of brands, commitment, and influencers on purchase intent in the context of online relationships. Australasian Marketing Journal, 29(2), 177-186
Open this publication in new window or tab >>The importance of brands, commitment, and influencers on purchase intent in the context of online relationships
2021 (English)In: Australasian Marketing Journal, ISSN 1441-3582, E-ISSN 1839-3349, Vol. 29, no 2, p. 177-186Article in journal (Refereed) Published
Abstract [en]

This study aims to investigate the external input of influencers and the internal input of commitment in online relationships as antecedents for purchase intent with consideration of the mediating role of brand image. Data were gathered from a survey of 730 international online consumers, and results were analyzed using LISREL. The result shows the importance of the brand image for the purchase intent in online relationships, and also finds that the brand mediates an effect from influencers and commitment on purchase intent. Companies working to strengthen their relationships concerning their brand can learn that it is meaningful to also work with relationship commitment (to encourage customers to be part of a continuous relationship) and to find influencers appropriate to showcase the product. Also, even if strong relationships build brands, carefulness concerning the brands offered in the online store is strategically important. This study adds to the literature by extending research on brand importance in online relationships, specifically by adding the concepts of commitment and influencers' influence into the model. The latter expands knowledge of how complex the online environment is in terms of factors to consider for online marketers.

Place, publisher, year, edition, pages
SAGE PUBLICATIONS LTD, 2021
Keywords
Online relationships, Commitment, Influencers, Brand image, Purchase intent
National Category
Business Administration
Identifiers
urn:nbn:se:mdh:diva-54410 (URN)10.1016/j.ausmj.2020.03.003 (DOI)000651409800007 ()2-s2.0-85084839055 (Scopus ID)
Available from: 2021-06-03 Created: 2021-06-03 Last updated: 2021-09-01Bibliographically approved
Lindh, C., Rovira Nordman, E., Melén Hånell, S., Safari, A. & Hadjikhani, A. (2020). Digitalization and International Online Sales: Antecedents of Purchase Intent. Journal of International Consumer Marketing, 32(4), 324-335
Open this publication in new window or tab >>Digitalization and International Online Sales: Antecedents of Purchase Intent
Show others...
2020 (English)In: Journal of International Consumer Marketing, ISSN 0896-1530, Vol. 32, no 4, p. 324-335Article in journal (Refereed) Published
Abstract [en]

This paper seeks to contribute to the literature on consumers’ online purchasing behavior as an international phenomenon. Specifically, to address consumers’ Internet skills, website perceived ease of use, and website trust as antecedents of purchase intent. With a crossnational dataset of 788 consumers from different countries, five hypotheses are tested, and a model is suggested. The findings highlight that consumers’ Internet skills and website perceived ease of use positively impact purchase intent. Interestingly, trust in the website does not. To overcome the cases where consumers feel a lack of trust, this study highlights the need for website usability and adapting to consumers’ Internet skills. The findings also illustrate that online shopping is a global phenomenon, a finding that was made possible by analyzing a large international dataset. Future studies can benefit from an online international purchasing approach, which takes the internationality of consumers’ purchasing into account.

National Category
Business Administration
Identifiers
urn:nbn:se:mdh:diva-49583 (URN)10.1080/08961530.2019.1707143 (DOI)000515311200001 ()2-s2.0-85079405698 (Scopus ID)
Available from: 2020-08-21 Created: 2020-08-21 Last updated: 2022-11-09Bibliographically approved
Lindh, C. & Rovira Nordman, E. (2020). Emotional bonds as promotors of it capability: A study of affective commitment in industrial business relationships. Scandinavian Journal of Information Systems, 32(1), 117-146, Article ID 4.
Open this publication in new window or tab >>Emotional bonds as promotors of it capability: A study of affective commitment in industrial business relationships
2020 (English)In: Scandinavian Journal of Information Systems, ISSN 0905-0167, E-ISSN 1901-0990, Vol. 32, no 1, p. 117-146, article id 4Article in journal (Refereed) Published
Abstract [en]

The purpose of this paper is to investigate the prospective effect of affective commitment on relationship IT capability, and also investigate the role that relationship information exchange plays to support IT capability in industrial markets. Building on information systems research and business relationship research, a research model is developed and tested with LISREL on a sample of 353 customer-relationships of Swedish industrial firms. The results show that affective commitment in business relationships serves as a fundament that strengthens IT capability, when the exchange of information is important to a relationship. Interestingly enough, the LISREL-analysis provides empirical evidence that the effect of affective commitment on IT capability is mediated by information exchange in business relationships, but that the path from affective commitment to IT capability is not significant. Well-functioning information exchange systems are, thus, vital for affective commitment to impact IT capabilities in business relationship settings. This finding contributes with new knowledge about the role of emotions as prerequisites of IT capability development in the interfirm business relationships of industrial firms. The results highlight the importance of emotional bonds to support the development of interfirm IT capability.

Place, publisher, year, edition, pages
IRIS Association, 2020
Keywords
Affective commitment, Business relationships, Industrial markets, Informatichange, IT capability
National Category
Mathematics
Identifiers
urn:nbn:se:mdh:diva-49437 (URN)2-s2.0-85087354850 (Scopus ID)
Available from: 2020-07-15 Created: 2020-07-15 Last updated: 2020-07-15Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-7438-2764

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