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Publications (10 of 32) Show all publications
Maaninen-Olsson, E., Ekman, P. & Sundström, A. (2017). Bringing practitioners into the classroom: Student reflections and learning styles.. In: : . Paper presented at Academy of Marketing Science, May 24-26, 2017, San Diego, USA.
Open this publication in new window or tab >>Bringing practitioners into the classroom: Student reflections and learning styles.
2017 (English)Conference paper, Oral presentation only (Refereed)
National Category
Economics and Business
Research subject
Industrial Economics and Organisations
Identifiers
urn:nbn:se:mdh:diva-36312 (URN)
Conference
Academy of Marketing Science, May 24-26, 2017, San Diego, USA
Available from: 2017-09-01 Created: 2017-09-01 Last updated: 2018-02-26Bibliographically approved
Dahlin, P., Ekman, P., Pesämaa, O. & Röndell, J. (2017). CSR as a value proposition: Exploring the effects and drivers of Swedish real estate firms’ green building certificates. In: : . Paper presented at XXVII International RESER Conference. Bilbao, Spain, 2017.
Open this publication in new window or tab >>CSR as a value proposition: Exploring the effects and drivers of Swedish real estate firms’ green building certificates
2017 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Corporate social responsibility (CSR) has been widely diffused and it getsmanifested through the stakeholder relationships a firm. We do in this pa-per investigate CSR certificates and their impact on the adopting firm. Weexplore real estate firms – a conservative industry that traditionally havehad a very strong financial focus where their market strategy has followeda strict goods-dominant (G-D) logic but where some firms changes theirmindshift towards service-dominant (S-D) logic thinking. Thus, we build onmultiple sources of data to explore Swedish real estate firms and studytheir approaches to CSR. Our results offer some insights in the character-istics of firms with green environmental certification systems and it has im-plications for how theories on value cocreation needs to be developed.

National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
urn:nbn:se:mdh:diva-37157 (URN)
Conference
XXVII International RESER Conference. Bilbao, Spain, 2017
Available from: 2017-10-26 Created: 2017-10-26 Last updated: 2017-12-21Bibliographically approved
Lindh, C. & Ekman, P. (2016). Integration of information technology in business relationships: Implications for the extended network. In: Havila, V., Pahlberg, C. & Thilenius, P (Ed.), Extending the Business Network Approach: New Territories, New Technologies, New Terms: (pp. 177-192). Palgrave Macmillan
Open this publication in new window or tab >>Integration of information technology in business relationships: Implications for the extended network
2016 (English)In: Extending the Business Network Approach: New Territories, New Technologies, New Terms / [ed] Havila, V., Pahlberg, C. & Thilenius, P, Palgrave Macmillan, 2016, p. 177-192Chapter in book (Refereed)
Place, publisher, year, edition, pages
Palgrave Macmillan, 2016
National Category
Economics and Business
Identifiers
urn:nbn:se:mdh:diva-32414 (URN)10.1057/978-1-137-53765-2_10 (DOI)2-s2.0-84978345254 (Scopus ID)9781137537652 (ISBN)9781137537638 (ISBN)
Available from: 2016-07-28 Created: 2016-07-28 Last updated: 2016-12-19Bibliographically approved
Ekman, P., Raggio, R. D. & Thompson, S. M. (2016). Service network value co-creation: Defining the roles of the generic actor. Industrial Marketing Management, 56, 51-62
Open this publication in new window or tab >>Service network value co-creation: Defining the roles of the generic actor
2016 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 56, p. 51-62Article in journal (Refereed) Published
Abstract [en]

The traditional goods dominant logic lexicon assumes pre-specified and static roles of market participants. Fixed roles such as 'supplier' and 'customer' imply that value creation occurs between two parties (the dyad) and occurs in a specified direction (i.e., from a supplier to a customer). In contrast, service dominant logic suggests that markets are comprised of generic actors engaged-in bilateral actor-to-actor exchanges. However, the generic actor concept is not well developed in existing literature. We contribute to the literature by providing a typology of generic actor roles and identifying multiple types of value that may be co-created in a network. To empirically ground the concepts and generate propositions, we follow the development and deployment of a self-service technology, the Green Fingerprint, in the Swedish commercial real estate industry. Within a service network we find that generic actors assume several roles simultaneously, and may perceive multiple forms of co-created value. Theoretically, this paper offers a basis for further study of the generic actor and types of value, as well as an understanding of how network value co-creation emerges and evolves. Managerially, it offers insights into the existing value and co-creation potential of all actors, even those who are currently passive or reject a value proposition. (C) 2016 Elsevier Inc. All rights reserved.

Keywords
Generic actor, Service-dominant logic, Value proposition, Value co-creation levels, Service network
National Category
Economics and Business
Identifiers
urn:nbn:se:mdh:diva-33050 (URN)10.1016/j.indmarman.2016.03.002 (DOI)000380414700006 ()2-s2.0-84961183561 (Scopus ID)
Available from: 2016-09-01 Created: 2016-09-01 Last updated: 2017-11-21Bibliographically approved
Gillmore, E., Andersson, U. & Ekman, P. (2015). How Subsidiaries Sustain Their Charters Despite Loss of Mandate: The Mediating Role of Internal Relational Attributes.. In: : . Paper presented at SMS 35th Annual International Conference, October 3 - 6, 2015 in Denver, Colorado, USA..
Open this publication in new window or tab >>How Subsidiaries Sustain Their Charters Despite Loss of Mandate: The Mediating Role of Internal Relational Attributes.
2015 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Economics and Business
Research subject
Industrial Economics and Organisations
Identifiers
urn:nbn:se:mdh:diva-31577 (URN)
Conference
SMS 35th Annual International Conference, October 3 - 6, 2015 in Denver, Colorado, USA.
Available from: 2016-05-11 Created: 2016-05-11 Last updated: 2019-06-20Bibliographically approved
Ekman, P., Erixon, C. & Thilenius, P. (2015). Information technology utilization for industrial marketing activities: The IT–marketing gap. The journal of business & industrial marketing, 30(8), 926-938
Open this publication in new window or tab >>Information technology utilization for industrial marketing activities: The IT–marketing gap
2015 (English)In: The journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 30, no 8, p. 926-938Article in journal (Refereed) Published
Abstract [en]

Purpose – This study aims to investigates the possible gap between the logic of these information technology (IT) systems and industrial firms’ marketing practices. Industrial firms rely extensively on IT systems for their business. Design/methodology/approach – Based on the contemporary marketing practice (CMP) model, which depicts firms’ marketing practice as ranging from transactional to more relational and networked-based, the logic of IT systems and how users in industrial firms adopt them are amended to create an extended model. The extended model is used to analyze an in-depth case based on 63 interviews regarding one industrial firm’s business with customers and suppliers and how IT is utilized in this setting. Findings – Results show that industrial firms’ relationship-oriented business is poorly supported by currently used IT systems. This gap between the IT systems, which are transaction-focused, and industrial firms’ marketing practice, which is relationship-based, has severe effects on adoption and efficiency of IT systems. The marketers prefer local, non-integrated, IT with limited usefulness on an overall firm level while resisting the firms’ comprehensive IT systems. This forms an IT–marketing gap given that current IT does not match the marketing practice of relationship-oriented industrial firms. Originality/value – This study applies an extended CMP model in a novel way focusing one industrial firm, its customers and suppliers and the IT used in this setting. The study shows that all marketing practices of the CMP model can be found in one firm’s business, albeit one category, i.e. interaction marketing (a relationship approach), is dominating. The use of the CMP framework offers new and valuable insights into the fundamental cause to the industrial marketers’ limited use of integrated IT.

Keywords
Contemporary marketing practice, Database marketing, Information technology, Interaction marketing, Network marketing, Transaction marketing
National Category
Economics and Business
Identifiers
urn:nbn:se:mdh:diva-28841 (URN)10.1108/JBIM-01-2014-0014 (DOI)000368430900004 ()2-s2.0-84939863152 (Scopus ID)
Available from: 2015-09-04 Created: 2015-09-04 Last updated: 2018-02-16Bibliographically approved
Andersson, U., Ekman, P. & Erixon, C. (2015). Internal MNC structures’ bearing on externally embedded subsidiaries’ organizational performance. In: Larimo, J & Nummela, N (Ed.), Handbook on International Alliance and Network Research: (pp. 155-170). Cheltenham: Edward Elgar Publishing
Open this publication in new window or tab >>Internal MNC structures’ bearing on externally embedded subsidiaries’ organizational performance
2015 (English)In: Handbook on International Alliance and Network Research / [ed] Larimo, J & Nummela, N, Cheltenham: Edward Elgar Publishing, 2015, p. 155-170Chapter in book (Refereed)
Abstract [en]

The theoretical research stream that depicts multinational companies (MNCs) as networked organizations has offered new insights on contemporary enterprises’ way of functioning. However, the majority of the research has focused on external embeddedness, that is, MNC subsidiaries’ local business relationships, and its impact on subsidiary organizational performance. This conceptual chapter addresses the lack of research focusing on internal embeddedness, that is, subsidiary relationships with headquarters and sister subsidiaries. Internal embeddedness is discussed from two dimensions: the internal production network and the MNC manager’s social network. The characteristics of each dimension and how they relate to earlier research, leads to a number of theoretical propositions. The chapter concludes with a discussion on how external and internal embeddedness relate, as well as how they may impact the subsidiary’s (organizational) performance.

Place, publisher, year, edition, pages
Cheltenham: Edward Elgar Publishing, 2015
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
urn:nbn:se:mdh:diva-30616 (URN)10.4337/9781783475483.00013 (DOI)
Available from: 2015-12-29 Created: 2015-12-29 Last updated: 2016-01-08Bibliographically approved
Ekman, P. (2015). The enterprise system revisited: How well does it capture the company's business network?. The journal of business & industrial marketing, 30(2), 208-17
Open this publication in new window or tab >>The enterprise system revisited: How well does it capture the company's business network?
2015 (English)In: The journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 30, no 2, p. 208-17Article in journal (Refereed) Published
Abstract [en]

Purpose – Enterprise systems have been presented as a “dream come true” with a seamless integration of business data through a common database and software modules that can be customized to the companies’ different functions. However, research shows that companies’ utilization of enterprise systems is limited, and that internal processes are prioritized. This paper analyses how well enterprise systems capture the business network in which an industrial company is involved.   Design/methodology/approach – European multinational companies and some of their partners have been followed through case studies between 2003 and 2010. The pattern-matching analysis has been supported by a theoretical framework that depicts industrial companies as engaged in business relationships in a network setting.   Findings – The results show that the company’s relationship-oriented activities are badly captured by the enterprise system. The study highlight limitations that future enterprise systems need to address if they are to be able to offer the company a better insight into its business network.   Originality/value – The traditionally internal focus on enterprise systems means that important business information transcending inter-organizational activities will be missed. To be worthy of the name enterprise system, more customer- and supplier-oriented activities need to be supported and captured.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2015
Keywords
Business relationship, business network, markets-as-networks, case study, enterprise system, adaptation, exchange
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
urn:nbn:se:mdh:diva-27463 (URN)10.1108/JBIM-11-2012-0163 (DOI)000352716200008 ()2-s2.0-84924019801 (Scopus ID)
Funder
The Jan Wallander and Tom Hedelius Foundation
Available from: 2015-02-04 Created: 2015-02-04 Last updated: 2017-12-05Bibliographically approved
Thompson, S., Ekman, P. & Raggio, R. (2015). The green fingerprint: Decreasing energy consumption with decision support systems. In: 2015 Americas Conference on Information Systems, AMCIS 2015: . Paper presented at 21st Americas Conference on Information Systems, AMCIS 2015, 13 August 2015 through 15 August 2015.
Open this publication in new window or tab >>The green fingerprint: Decreasing energy consumption with decision support systems
2015 (English)In: 2015 Americas Conference on Information Systems, AMCIS 2015, 2015Conference paper, Published paper (Refereed)
Abstract [en]

Sustainable business development is a challenge that requires both organizational change and changes to individual behavior. We report on the design and implementation of an app-based decision support system designed to promote environmentally responsible behavior among individuals in a B2B setting. The app, known as the "Green Fingerprint" was designed in collaboration with a commercial real estate firm and subsequently deployed in several tenant sites in the greater Stockholm area. We measured energy productivity defined as revenue in Swedish Kronor/kilowatt hours of electricity consumption. Over a two year period participating firms were able to significantly increase energy productivity by as much as much as 100% as a result of direct feedback and adopting conservation techniques recommended by the system. Increased energy productivity resulted in annual energy costs that were substantially less than if energy productivity had not increased.

National Category
Environmental Management
Identifiers
urn:nbn:se:mdh:diva-31485 (URN)2-s2.0-84963613001 (Scopus ID)9780996683104 (ISBN)
Conference
21st Americas Conference on Information Systems, AMCIS 2015, 13 August 2015 through 15 August 2015
Available from: 2016-04-28 Created: 2016-04-28 Last updated: 2016-04-28Bibliographically approved
Ekman, P., Erixon, C. & Dahlin, P. (2014). A case study of IT-based and human interaction in industrial business relationships. In: Coping with recurring issues in BtoB research: The Sisyphus effect? or a Rolling stone syndrome?. Paper presented at 30th Annual IMP Conference, KEDGE Business School, Bordeaux, France, 1-6 September 2014.
Open this publication in new window or tab >>A case study of IT-based and human interaction in industrial business relationships
2014 (English)In: Coping with recurring issues in BtoB research: The Sisyphus effect? or a Rolling stone syndrome?, 2014Conference paper, Published paper (Refereed)
Abstract [en]

Consumer-oriented firms (B2C) have grasped the benefits of modern integrated information technology (IT) systems as CRM and web-shops that allow them to capture, store, and manage consumer data to fulfill their expectations and needs on an individual and customized basis. This means that firms acting on consumer markets can use ‘high tech’ for ‘high touch’, i.e. using IT to met the consumer on a personal level. Based on the findings in a large case study spanning multiple business relationships (dyads) between buying and selling industrial firms we propose that the high tech/high touch logic is different at industrial markets (B2B). Here, industrial firms strive towards an increased use of interorganizational integrated IT systems (high tech) to lower interaction costs and at the same time increase the reliance in their business relationships. This is at the same time challenged by the employees’ preference for human interaction (high touch) as a mean to uphold trust and solve what they perceive as equivocalities. While consumer market’s high tech is based on the collection of consumer behavior high tech in industrial markets is much more a two-way street were partner firms work for integrated IT systems at the same time as the interacting employees appreciate the social dimension of business. This explorative study indicate that high tech and high touch in industrial markets is more a case of ‘either or’ rather that ‘and’ as in consumer markets. The study is explorative and presents a number of propositions that can be used for further studies.

National Category
Business Administration
Identifiers
urn:nbn:se:mdh:diva-26729 (URN)
Conference
30th Annual IMP Conference, KEDGE Business School, Bordeaux, France, 1-6 September 2014
Available from: 2014-11-29 Created: 2014-11-29 Last updated: 2014-12-01Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-7334-2480

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