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Publications (7 of 7) Show all publications
Redmalm, D. & Skoglund, A. (2018). Bringing one’s self to work and back again: The role of surprises in alternative entrepreneurship. In: European Group of Organization Studies: . Paper presented at EGOS: Surprise in and around Organizations: Journeys to the Unexpected, July 5–7, 2018 Tallinn, Estonia.
Open this publication in new window or tab >>Bringing one’s self to work and back again: The role of surprises in alternative entrepreneurship
2018 (English)In: European Group of Organization Studies, 2018Conference paper, Published paper (Refereed)
Abstract [en]

With the increasing realization that boundaries are constructed in relation to certain “differences” that make up an organizational “inside” in relation to its “outside”, organizational scholars have intensified their studies of how identities are hosted and managed within organizations. Less known, however, is the wish of organizations to disrupt and destabilize their members’ subjectification to the organization by inviting them to with personally challenging experiences and curated surprises. To explore this type of intentional disruptions, we study a technology company that engages in a number of social issues only loosely connected to their main product, a digital presentation tool. We especially focus on one intervention: a yearly project in which the company’s employees renovate buildings in a community where most are Roma with low socio-economic status. 

Keywords
Alternative Entrepreneurship, employee, organization, subjectivity, surprises
National Category
Economics and Business Sociology
Research subject
Engineering Science with specialization in industrial engineering and management; Sociology
Identifiers
urn:nbn:se:mdh:diva-45410 (URN)
Conference
EGOS: Surprise in and around Organizations: Journeys to the Unexpected, July 5–7, 2018 Tallinn, Estonia
Funder
Ragnar Söderbergs stiftelse, E19/14
Available from: 2019-10-04 Created: 2019-10-04 Last updated: 2019-11-19
Redmalm, D. & Skoglund, A. (2018). Taking one’s self to work and back again: Alternative Entrepreneurship and Social interventions. In: : . Paper presented at Sociologidagarna, the Swedish Sociological Association Conference, March 7–9, 2018, Lund, Sweden. Lund
Open this publication in new window or tab >>Taking one’s self to work and back again: Alternative Entrepreneurship and Social interventions
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Scholars have increasingly paid interest to the way companies build a brand and an office culture by encouraging employees to talk about and cultivate their creative interests and personal values within the frames of their occupation. By bringing one’s self to work the employee contributes to a creative work environment that attracts potential candidates, and that benefits economic gain. This paper focuses on how the IT-company Prezi, founded in Hungary in 2009, creates outlets for the personal dimensions that employees bring to work. Prezi attracts employees sharing liberal and cosmopolitan views who contribute to building a brand and an office culture outside-in, in sharp contrast with the surrounding society characterized by a wave of right-wing populism and nationalist sentiments in Hungary. As a consequence, employees talk of their workplace as a protected “bubble.”

Place, publisher, year, edition, pages
Lund: , 2018
Keywords
Giorgio Agamben, Alternative Entrepreneurship, Michel Foucault, identity, information and communication technology, organizational culture, Roma, Subjectivity
National Category
Business Administration
Research subject
Sociology; Business Studies
Identifiers
urn:nbn:se:mdh:diva-45411 (URN)
Conference
Sociologidagarna, the Swedish Sociological Association Conference, March 7–9, 2018, Lund, Sweden
Projects
Videography of "Alternative Entrepreneurship"
Funder
Ragnar Söderbergs stiftelse, E 14/19
Available from: 2019-10-04 Created: 2019-10-04 Last updated: 2019-11-19
Skoglund, A. & Redmalm, D. (2017). 'Doggy-biopolitics’: Governing via the First Dog. Organization, 24(2), 240-266
Open this publication in new window or tab >>'Doggy-biopolitics’: Governing via the First Dog
2017 (English)In: Organization, ISSN 1350-5084, E-ISSN 1461-7323, Vol. 24, no 2, p. 240-266Article in journal (Refereed) Published
Abstract [en]

Biopolitics, traditionally understood as management of the human population, has been extended to include nonhuman animal life and posthuman life. In this article, we turn to literatures that advance Foucauldian biopolitics to explore the mode of government enabled by the dog of the US presidential family – the First Dog called Bo Obama. With analytical focus on vitalisation efforts, we follow the construction of Bo in various outlets, such as the websites of the White House and an animal rights organisation. Bo’s microphysical escapades and the negotiation thereof show how contemporary biopolitics, which targets the vitality of the dog population, is linked to seductive neoliberal management techniques and subjectivities. We discuss ‘cuddly management’ in relation to Foucauldian scholarship within organisation and management studies and propose that the construction of Bo facilitates interspecies family norms and an empathic embrace of difference circumscribed by vitalisation efforts that we pinpoint as ‘doggy-biopolics'.

Keywords
Animal Studies, domestic animals, First Dog, management techniques, Michel Foucault, posthuman biopolitics, US governing
National Category
Engineering and Technology Sociology
Research subject
Engineering Science with specialization in industrial engineering and management
Identifiers
urn:nbn:se:mdh:diva-45417 (URN)10.1177/1350508416666938 (DOI)000398040100006 ()
Available from: 2019-10-04 Created: 2019-10-04 Last updated: 2019-10-11Bibliographically approved
Skoglund, A. & Redmalm, D. (2016). ‘Doggy-Biopolitics’: Governing via the First Dog. In: : . Paper presented at Sociologidagarna 2016: Överskridande sociologi, 10-12 mars..
Open this publication in new window or tab >>‘Doggy-Biopolitics’: Governing via the First Dog
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Biopolitics, traditionally understood as management of the human population, has been extended to include nonhuman animal life and posthuman life. In this article we turn to these advancements of Foucauldian biopolitics to explore the mode of government enabled by the dog of the US presidential family—the First Dog called Bo Obama. We follow the construction of Bo in various outlets from well-known and less famous sources, as the websites of the White House and an animal rights organisation. Bo’s microphysical escapades in and around the White House show how posthuman biopolitics, which targets the vitality of the dog population, is linked to seductive neoliberal management techniques and subjectivities that enhance ‘cuddly management.’ Bo also facilitates a proliferation of interspecies family norms and an empathic embrace of difference. We thus suggest that Bo makes possible a mode of government nurtured by vitality, playfulness and posthuman norms, what we call ‘doggy-biopolitics.’

Keywords
Animal studies, posthuman biopolitics, Michel Foucault, First Dog, domestic animals, management techniques, US governing
National Category
Sociology Engineering and Technology
Identifiers
urn:nbn:se:mdh:diva-45418 (URN)
Conference
Sociologidagarna 2016: Överskridande sociologi, 10-12 mars.
Available from: 2019-10-04 Created: 2019-10-04 Last updated: 2019-10-11Bibliographically approved
Skoglund, A., Berglund, K. & Redmalm, D. (2015). Prezi’s cultivation of openness – A videography of ‘alternative entrepreneurship’. In: : . Paper presented at Organization Studies workshop on entrepreneurship and play, 21-23:rd of May, Chania, Greece..
Open this publication in new window or tab >>Prezi’s cultivation of openness – A videography of ‘alternative entrepreneurship’
2015 (English)Conference paper, Published paper (Refereed)
National Category
Social Sciences Engineering and Technology
Research subject
Engineering Science with specialization in industrial engineering and management
Identifiers
urn:nbn:se:mdh:diva-45416 (URN)
Conference
Organization Studies workshop on entrepreneurship and play, 21-23:rd of May, Chania, Greece.
Available from: 2019-10-04 Created: 2019-10-04 Last updated: 2019-10-11Bibliographically approved
Redmalm, D., Skoglund, A. & Berglund, K. (2015). ”Yeah! We’re Open”: Transdimensional Openness in Alternative Entrepreneurship. In: : . Paper presented at In the Flow: People, Media, Materialities, ACSIS Conference, 15-17 June, Norrköping, Sweden.
Open this publication in new window or tab >>”Yeah! We’re Open”: Transdimensional Openness in Alternative Entrepreneurship
2015 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

The present ethnographic study explores the dynamics of “inside” and “outside” in diversity management and CSR. In focus is the Hungarian IT-company Prezi that engages in social issues such as gender equality, LGBT rights and anti-racism. Openness is Prezi’s watchword; by referring to themselves as open, the company aims to attract employees and foster a creative work process. Yet, to establish this openness, new insides and outsides need to be created. The study uses the work of Giorgio Agamben to trace the production of openness in various dimensions of the enterprise: boundaries between work and spare time, categorical divisions, organizational borders, and walls and other barriers in the office landscape. It is argued that while Prezi’s constellation of various types of openness is an efficient tool for social impact, the company’s production of transdimensional openness risks depoliticizing urgent social issues.

Keywords
Entrepreneurship, diversity management, Giorgio Agamben, Hungary, LGBTQ activism, queer theory, Pride Parade
National Category
Sociology Social Psychology Business Administration Engineering and Technology
Research subject
Sociology; Business Studies; Engineering Science with specialization in industrial engineering and management
Identifiers
urn:nbn:se:mdh:diva-45413 (URN)
Conference
In the Flow: People, Media, Materialities, ACSIS Conference, 15-17 June, Norrköping, Sweden
Projects
Videography of 'Alternative Entrepreneurships' - Prezi's cultivation of openness and anti-racism
Available from: 2019-10-04 Created: 2019-10-04 Last updated: 2019-10-11Bibliographically approved
Skoglund, A. & Redmalm, D. (2011). The Biopolitics of Bo and Barack. In: Gilbert, Jeremy;Shaw, Debra (Ed.), The Radical Foucault Conference: . Paper presented at The Radical Foucault Conference, University of East London, Cultural Studies and Organization. London. 8-9 sep. 2011.
Open this publication in new window or tab >>The Biopolitics of Bo and Barack
2011 (English)In: The Radical Foucault Conference / [ed] Gilbert, Jeremy;Shaw, Debra, 2011Conference paper, Published paper (Refereed)
Abstract [en]

The optimization of the population as vital has been remolded with recent expressions of multispecies living, a rejuvenation of Environmentalism, the inception of ecology into politics and conceptualizations of post-human society. In this paper we address this re-establishment of government by analyzing the portraits of, and everyday discussions on and with, the First dog Bo Obama. The question we pose is how the First dog is constituted as a true family accessory, well behaved and in extension, an authority who can call upon the presidential subject and the ideal caring citizen? This also requires that the presidential family and staff occasionally walk in the other end of a leash, cuddle with and are companions to, the dog. Equally is the dog shaped to behave in a certain manner coupled with a specific mode of speech, representative of our time. By analyzing the imagery around, and peripheral statements on Bo and his relation to Barack Obama, the First family, the White House and in particular, interactive people, such as animal rights activists, we scrutinize the capillary workings of power. By intertwining Animal Studies with Governmentality theory we illustrate that the discourse around Bo produces him as a neo-liberal social being, offered to speak his own opinion in front of journalists’ microphones and TV cameras, obliged to express taste and distaste, seduced to exercise and keep his body fit, all furthered at internet forums by human animals pretending to be dogs. The imagery around Bo produces a specific reality of not only a legitimate presidential family life filled with standardized leisure time, but also of new possibilities for how to govern the population. As people voluntarily engage in seeing through the eyes of the dog, evaluating their president in relation to the dog, and speaking on behalf of the dog, new power relations arise that utilize this engagement. This exemplifies how a governmental rationality evolves, by how it increasingly takes the life of the non-human animal as its objective whilst people are rendered governable, rationalized to be calculated upon, to be optimized at an aggregate level.

National Category
Humanities and the Arts Social Anthropology
Identifiers
urn:nbn:se:mdh:diva-45419 (URN)
Conference
The Radical Foucault Conference, University of East London, Cultural Studies and Organization. London. 8-9 sep. 2011
Available from: 2019-10-04 Created: 2019-10-04 Last updated: 2019-10-11Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-2898-9995

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