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Annerwall, Lovisa
Publikationer (3 of 3) Visa alla publikationer
Annerwall, L. (2023). Extending the understanding of Firm Performance of Algorithmic Personalization. In: : . Paper presented at ScAIEM PhD Workshop Nov 29th 2023.
Öppna denna publikation i ny flik eller fönster >>Extending the understanding of Firm Performance of Algorithmic Personalization
2023 (Engelska)Konferensbidrag, Enbart muntlig presentation (Övrigt vetenskapligt)
Nationell ämneskategori
Ekonomi och näringsliv
Identifikatorer
urn:nbn:se:mdh:diva-65108 (URN)
Konferens
ScAIEM PhD Workshop Nov 29th 2023
Tillgänglig från: 2023-12-18 Skapad: 2023-12-18 Senast uppdaterad: 2023-12-18Bibliografiskt granskad
Annerwall, L. (2022). The long-term effects of recommender systems on multiple stakeholders. In: ScAIEM PhD Candidate Workshop 2022: . Paper presented at ScAIEM PhD Candidate Workshop 2022, Uppsala, Sweden, November 9th, 2022.
Öppna denna publikation i ny flik eller fönster >>The long-term effects of recommender systems on multiple stakeholders
2022 (Engelska)Ingår i: ScAIEM PhD Candidate Workshop 2022, 2022Konferensbidrag, Muntlig presentation med publicerat abstract (Övrigt vetenskapligt)
Abstract [en]

The recommender system has become an intergral part of any online experience. Previous research on recommender systems effects have focused on the user as the single stakeholder by evaluating the utility of the system for end users in a short term perspective. This thesis is building on the current research on recommender systems by expanding the number of stakeholders with the business as an explicit stakeholder and by evaluating the long-term effects of recommender systems on both the business and the customers.

Nyckelord
Recommender systems, Longitudinal effects, Multi-stakeholder, Modelling and Simulation
Nationell ämneskategori
Ekonomi och näringsliv
Identifikatorer
urn:nbn:se:mdh:diva-61238 (URN)
Konferens
ScAIEM PhD Candidate Workshop 2022, Uppsala, Sweden, November 9th, 2022
Tillgänglig från: 2022-12-14 Skapad: 2022-12-14 Senast uppdaterad: 2022-12-22Bibliografiskt granskad
Annerwall, L. & Dahlin, P. (2022). Towards a Typology of Subscription-based Business Models. In: : . Paper presented at 6th Young Scholars of ScAIEM Workshop, Uppsala, Sweden, May 9th, 2022.
Öppna denna publikation i ny flik eller fönster >>Towards a Typology of Subscription-based Business Models
2022 (Engelska)Konferensbidrag, Muntlig presentation med publicerat abstract (Övrigt vetenskapligt)
Abstract [en]

Subscription-based business models are increasing in popularity, outgrowing nonsubscription-based businesses. Many companies want to explain themselves as “a Spotify for X” focusing on highlighting the similarity to the well-known music streaming service. We arguethat there are distinct differences between subscription businesses that need to be articulatedand aim at providing a common language to use when talking about subscription-basedbusiness models. Supported by business model theory, with a specific focus on profitability,we explore and exemplify how customer activity relates to variability in revenues and costs.The subscription typology illustrates meaningful differences between subscription businessesin their variance in customer activity, and to what degree customer activity is linked torevenue and cost. Through the profit equation, customer activity is linked to profitability.Profit variability is shaped by volume- or choice-driven cost variability and upgrade- orinvestment-driven revenue variability. In this study, the expectation that the customerinteract with the product is seen as key for a subscription business. We define subscriptionsas recurring, advance payments for a product or service with which the customer activelyengages, highlighting the customer behavior aspect.

Nyckelord
Business Model, Subscription, Typology, Profitability, Customer activity, Recurring payment
Nationell ämneskategori
Ekonomi och näringsliv
Forskningsämne
industriell ekonomi och organisation
Identifikatorer
urn:nbn:se:mdh:diva-61239 (URN)
Konferens
6th Young Scholars of ScAIEM Workshop, Uppsala, Sweden, May 9th, 2022
Tillgänglig från: 2022-12-14 Skapad: 2022-12-14 Senast uppdaterad: 2022-12-22Bibliografiskt granskad
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